Today we’d like to introduce you to Summer Jarvis.
Summer, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve always had a desire to have my own makeup brand but the travel side of it comes from my former job as a flight attendant. Through personal and work travel, I was super inspired by certain destinations for the names of my lip colors. For example, I chose “Aruba” for the bright and vibrant fuchsia lip color because it reminds me of the pink flamingos that are all over the beaches. “Bali” for the deep chocolate brown lip color because of it’s naturalness and earthiness. Trinidad & Tobago (where my roots are) for the orangey-red bright lip color because of the red in the flag and the happiness and “brightness” you feel when in Trinidad since orange represents happiness etc. It definitely is a correlation between each city and the color chosen for it.
The lashes are named after popular “it street” names that you just have to go to when visiting certain cities! Because who goes to New Orleans (my hometown by the way) without visiting “Bourbon St.” or Miami without visiting “Ocean Drive”? After flying 5 1/2 years of flying but not really feeling fulfilled career-wise, I decided to take a leap of faith and start “Summer Cosmeticz.” I have not looked back since… Getting to this point so far has taken a lot of discipline, focus and passion. Passion I believe is one of the most important ingredients for success because the days when things are not going as planned, the passion you have for it will be the thing that keeps you going. I can’t wait to watch my baby grow into my wildest dreams!
Has it been a smooth road?
No! it has definitely not been a smooth road but each time I reach a new milestone, it is all absolutely worth it. I feel like anything you really truly want in this world, there are going to be obstacles to discourage you but you know it’s your passion when those issues don’t slow down anything! They are just bumps in the road along the journey to success! Everything honestly has been a struggle along the way for me because I learned and did everything on my own starting out, web design, marketing, creative design, packaging, testing products, etc.! I had absolutely no experience with running a business but when you want something bad enough nothing can stop you.
We’d love to hear more about your business.
My company is a travel-themed cosmetics line that is inspired by all of the beautiful places in the world to see and amazing cultures to experience. With each place that I travel to, whether a good experience or bad one, it leaves a mark on my heart or I take something special from experience. In this case, make-up! Every city you visit gives you a different vibe and that’s what I wanted to tap into with my line, a chance to feel that vibe when you use that particular product. What sets me apart from others is that I am very hands-on and involved with everything pertaining to my brand. A lot of what I do is me learning things along the way but that’s what makes the journey even more beautiful.
Is our city a good place to do what you do?
Yes, I do feel like being in Miami is great for businesses like mine! Miami is such a huge travel hub, especially for Caribbean destinations and people in Miami love looking good! Travel and Beauty really go hand in hand and Miami always feels like “vacation.”
Pricing:
- Velvet Matte Liquid Lipsticks – $12
- Premium 3D Mink Lash Strips – $12+
- Vibrating Rose Quartz Face Roller – $75
- Lip Glosses – $15 +
Contact Info:
- Website: www.SummerCosmeticz.com
- Email: [email protected]
- Instagram: www.instagram.com/SummerCosmeticz
Image Credit:
Photographer for Professional Images: “Shot by Sed” @shotbysed
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