Meet Sumer Shaw of CurlyLox Box in Jupiter

Today we’d like to introduce you to Sumer Shaw.

Sumer, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started my company on Jan 7th, 2018. I started it as a way to bring in extra income, with hopes to meet a certain goal by the end of 2018 and have it be my main income by mid-2019. Before I started this subscription service for beauties blessed with curly hair, I did two things.

1- I started loving and embracing my natural hair, I stopped destroying my curls with heat and chemical treatments. I dug a little deeper and accepted myself for who I was, I wanted to fully embrace every part of me, and started with my hair.

Society wants everyone to fit into a certain mold (straight hair, pulled back to be professional, and overall very sleek modern look) in order to be successful. And as for some that’s a great look, for others that’s not very easy to achieve, and also, that’s not the only form of beauty and professionalism.

I wanted to start this subscription service to help women find the perfect products for their curl texture &pattern, and realize that they are not alone, and they don’t have to alter their look and their identity in order to please others. (Yes hair is part of your identity, you are born with curly hair and changing it will be changing a part of who you are meant to be, in my opinion)

2- I asked my boss for a raise. I worked for the same company for over two years without a raise, I was doing a lot of traveling on behalf of the company and I was taking on more and more responsibilities. I felt it was appropriate to ask for a raise. He fired me. Yes, you read that right.

That was the first time I was ever fired from a job, I was destroyed, I felt betrayed, I had given this company all of my experience. I poured my heart and knowledge into this job, and just like that, I was replaceable with someone cheaper. I knew that was a turning point in my life, I am 34 years old and it is time for me to boss-up and create my own lane, not because it was fun, or glamorous but because it was my only option.

Has it been a smooth road?
The short answer is NO.

I had no experience in starting a business, no experience in building a website much less a subscription based business. I had to teach myself everything I needed to know to build the base of the business before launching the first box in March 2018.

It has not been smooth, every day I’m making new mistakes and I learn from them. Building a solid foundation requires hard work and dedication. If you are looking for an easy road to success, entrepreneurial-ship is not for you.

One of the main struggles for me was carving a space for my company in the Curly Hair care industry. Cultivating a solid following base for my brand while gaining their trust in my subscription service will be an ongoing goal.

We’d love to hear more about your business.
I research the hottest Curly hair care brands, as well as Skincare brands. I love working with small businesses owned by women, I love empowering other women and helping them to boss up and create their own lane.

So every month I curate a CurlyLox Box filled with Curly girl friendly hair care products, skin care product or personal care products, as well as tools or accessories for curly hair.

This service is a Curly Lifestyle box. It is the building blocks for leading a healthy hair life while taking care of your skin and having fun with accessories.

When you look back, what are you most proud of?
One of my proudest moments so far is when see my subscribers trying a new product for the first time after receiving it in the monthly box, and falling in love with it and going to purchase the rest of the line or the full size from the brand itself.

I work very hard to build a platform for women blessed with curly hair on my website, and my social media. I wanted this subscription service to represent every curl pattern and texture. I don’t use paid models on my website nor my social media. I use real life curly girls who use the box contents and love the results, and that’s something to be proud of 🙂

Also, reaching certain numbers’ goals, I had set my intentions on when I started 🙂

Pricing:

• Monthly Subscription $24.99 + $1.99 shipping fee.
• Annual Subscription $307

Contact Info:

• Website: www.curlyloxbox.com
• Phone: 561-373-7232
• Email: [email protected]
• Instagram: @curlyloxbox
• Facebook: @curlyLox Box

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