Today we’d like to introduce you to Shirli Lapscher.
Shirli, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It all started when we became mothers. Our babies were born, and so was an idea. An idea to create a modern and amazingly stylish baby clothes and accessories that were not only exceptionally soft and cozy, but that was also cool, chic, fashionable and fun. And that’s how an idea, plus a handful of imagination, became reality… and Noomie was born into this world.
We are three partners, Andrea, Alissa and myself Shirli. Coming from a Latin American background, we 3 mums always knew and loved the feel of Peru’s softest cotton, but we couldn’t believe how hard it was to find Pima baby clothes with cute and modern designs. That’s when we decided to create Noomie. Since we’re mums ourselves, we not only used thoughtful designs to provide comfort to babies, but also made products to simplify mums’ lives without sacrificing quality, durability, and the modern touch.
Throughout these years of experience in the baby clothing industry, we are proud to have transcended a concept to actually impact the homes of our beloved customers in such a positive way. All of us mothers understand how the happiness of our children always become our own happiness. By striving for garments that matter and that foster the greatest comfort and the trendiest design, we conquer the beauty of it all: Happy kids. Happy parents. Happy world. One garment at a time.
How do we do it? We take care of everything on a personal level, we love to listen, always and as moms, we think like moms.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
We are very grateful for the constant growth and that our product has been so well received. However being mompreneurs is not always easy. We are constantly challenged and motivated to balance ourselves between the role of being moms and also successful business women. We want to set up an example especially for our kids about the importance of hard work, following your passion and believing in your own dream.
Please tell us about Noomie.
Noomie is different from any other brand because we use Pima cotton to make trendy baby clothing. For those of you who have never heard of it, Pima is one of the finest and most exclusive types of cotton, mainly cultivated in Peru due to the ideal climate conditions found in that area of South America. Its quality is outstanding, and so are the benefits of using it: durability, softness, breathability, and comfort found in our garments are basically impossible to match if using a regular cotton like most kids clothing brands do. Pima cotton is truly special.
“People value design that values people.”
At Noomie, we’ve always believed that our little ones deserve expressive, artistic and whimsical layette and accessories to accompany their adorable personalities and young age. That’s why we put so much passion, creativity and originality behind our prints and colors. Each design is carefully made thinking about how much cooler life would be if we step out of the mold and honor childhood through fun and meaningful self-expression. The colors we bring to play are more bold and vibrant, and our designs are inspired by elements of our everyday life and even by our own nurseries. These include quirky cute patterns, rocking phrases, freehand graphics and even charming animal characters meant to establish a consequential connection to the natural world. Some prints are even conceived to create awareness about going green and taking better care of our planet.
The use of Pima as the pillar material also contributes to our compromise to heal our planet by making responsible choices. In our factory, we don’t put chemicals in the cotton, and everything is achieved using natural resources. We are proud to be eco-friendly, and we will always prioritize the balance of our environment. Our kids deserve it!
If you had to go back in time and start over, would you have done anything differently?
Take more risks, be bolder.
Pricing:
- Footies $34
- Two Piece PJs $38
- Double Sided Blankets $38
- Crib Sheets $54
- Onesie and Pants Set $39 / Short $37
Contact Info:
- Address: 1000 W Pembroke Rd.
Suite 319 Hallandale Beach, Fl 33009 - Website: www.babynoomie.com
- Email: [email protected]
- Instagram: www.instagram.com/babynoomie
- Facebook: www.facebook.com/babynoomie
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