Today we’d like to introduce you to Roya Siroospour.
Roya, can you briefly walk us through your story – how you started and how you got to where you are today.
My first job at 15 was in a small gym working for a female gym owner. It was the 80’s so fitness was just taking off, and women definitely didn’t do that job. I used to work front desk and would shadow my boss when she personal trained clients. One day an instructor didn’t show up to teach the Saturday morning class and I told them I would do it. After teaching my first class I realized fitness was my passion. I wasn’t sure how I was going to make a living doing it but was determined to make it. Fast forward several years, I studied exercise science and worked in serval corporate gyms as a trainer, group fitness instructor, and then regional manager. After 15 years of working for major gym chains and building cutting edge fitness programs for gyms like Bally’s’, 24 hour, and Crunch, I longed for something more for fulfilling. I remember sitting in on a corporate office meeting for the gym I was working for at the time, and thinking I cannot spend another day building something that’s not mine.
That day Royafit was born. I had no idea what I was going to do, but I made a logo and started building a basic website. Soon after that I jumped into the unknown and left my corporate job. I did what I knew how to do which was personal train my private clients and teach group fitness to make some stable income. Soon after I built a team of all of the best fitness professionals many whom had worked for me at one point. We started doing Bootcamps in the park and local events. When all my hard work out paid off, we got our first contact with a major hotel. Now we bring corporate wellness, fitness, and personal training to many luxury hotels in Miami Beach.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been a bumpy road but exhilarating. I struggled with the concept of what Royafit would be. After leaving my corporate job I knew I had to make Royafit successful. I put all my savings into building my brand, website, logo, and promo material. After losing my stable income and Royafit not yet regenerating any…I had to go back to teaching. I was working 15 hours days, training clients in the mornings, teaching classes in the afternoons at various studios, and working till 2am on Royafit. I was driving myself into the ground, but I knew if I wanted Royafit to be successful it’s what I had to do.
Royafit – what should we know? What do you guys do best? What sets you apart from the competition?
We are a Fitness Concierge that caters to Luxury properties in Miami area. We specialize in group fitness, personal training, and corporate wellness.
We are known for our diverse programming, local fitness events, and highly trained fitness professionals.
We are most proud of our unique approach to fitness showing you don’t need a commercial gym to have a great workout. What sets us apart is that are trainers deliver fitness in multiple languages, and can teach any format.
What is “success” or “successful” for you?
Success is making money at something you would do for free. Finding a passion that helps and benefits others.
Contact Info:
- Website: Royafit.com
- Phone: 7863825196
- Email: [email protected]
- Instagram: Roya.fit
- Facebook: Roya.fit
- Twitter: RoyaFIT1
- Yelp: https://m.yelp.com/biz/royafit-miami-beach
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