Today we’d like to introduce you to Lia Fernandez.
Lia, can you briefly walk us through your story – how you started and how you got to where you are today.
I started making the prototypes in 2014, but I have always been creating and making things. I enjoy the process of designing, and I don’t think I’ll ever get tired of it. It’s an extension of myself, and it makes me really happy to know people resonate with the work and the message.
Ms. Eyecon was born, at the time, for me when I felt creatively unfulfilled and bored at my 9-5 job.
“I want to call the shots”, and “I want to be my own boss”, these are thoughts that would circle in my head constantly. It happened at a time when I also felt spiritually awakened, hence my first model ‘cleo’ the inspiration from the third eye chakra.
My goal was to create a brand or a platform where women could feel comfortable saying whatever they want. The sunglasses were a by-product of this, who doesn’t feel like a superstar when they’re rocking a fresh pair of shades? This is the feeling I want to be transmitted in my brand – the feeling of confidence and luxury.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Not entirely, but the struggle is something I knew would have to be comfortable with when I started this journey. Last year, I ended a 5-year relationship, we lived together and it was all a bit traumatic. Despite the hardship, I pulled through and managed to build my business.
Alright – so let’s talk business. Tell us about Ms. Eyecon – what should we know?
Ms. Eyecon is every woman who is not afraid to be herself and has the courage to own her own truth.
For creative inspiration, we turned to the most inspiring women in history. Each new Eyecon model will be based on an amazing lady, a pioneer and an all-around badass.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
So many people. The support I’ve received is amazing and gives me the courage to continue doing what I’m doing.
My mentor/spiritual teacher helped guide me through the trials and tribulations of starting my own business.
My mom travels with me to optical fairs for research, my sister helped me finesse the brand identity, and my brother helped organize our launch party in Miami.
My friends are my inspiration and models (looks at our Instagram).
And my family has been sending me love and support from afar.
Pricing:
- $119.00 for ClEO Gold model
- $135.00 for ClEO Color model
Contact Info:
- Website: https://www.mseyecon.com/
Image Credit:
Anibal Mestre
Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
