Today we’d like to introduce you to Lucky Church.
Who is Lucky Church? That’s definitely a name people never forget and they are intrigued to hear his story once they hear his name. Lucky is a Global Liaison and a Master relationship builder with over 15 years of experience in the Entertainment Industry. Born in Harlem and raised in the Bronx, Lucky graduated from DeWitt Clinton High School, boasting such luminary Alumni as Stan Lee, Tracy Morgan and Ralph Lauren. Inspired by his secondary education, Lucky chose to further his studies at S.U.N.Y. Farmingdale, where he honed his talents.
Lucky began his journey into the entertainment world as the lead singer of his rock band, “The J.U.S. Evolution.” During this time, Lucky realized his natural talent as a relationship builder, project manager and publicist. His transition from a corporate rocker to an unassuming executive was effortless, which led him to being associated with both of those monikers while consulting with a long list of famous brands, such as Jordan, Nike, Levi, Converse, HSBC, NFL, NBA, The Grammys, Philippe Chow, B.E.T., Universal Records, Wutang Clan, Playboy and Fat Joe among many others.
During the summer of 2015, Lucky was recruited into one of NYC’s famous PR Firms, Lizzie Grubman Public Relations. As Director of PR, Concierge Services and Client Relations Lucky helped expand their brand beyond all expectations. Bridging the Gap between his personal clients and the Grubman Firm proved to be a power move that would forever change the trajectory of his already flourishing career. This amazing opportunity leads Lucky to the new creative agency SMF Global where he became a partner and the Global Director of PR. Teaming up with industry titans Sean Michael Frazier (CEO/Model) and Ty Hunter (Partner/Creative Director/Beyonce). Together they have worked alongside phenomenal brands like Nike, Burberry, Showtime, The Grammys, Hyundai, City of New York, State of Louisiana, VH1, NBC and Merchants Hospitality just to name a few. Lucky Church has also played a key role in solidifying collaborative branding deals for DJ Khaled and Ashad Khaled in collaboration with Terrell Jones (Creative Director), Fran Boller (Sr. VP, Haddad Brands) & Jordan Brand which launched during All-Star Weekend 2018.
Lucky’s story is still being written and he is truly making his mark one step at a time. With his finger on the pulse of culture he is able to stay ahead of the curve and is an influencer in his own right. As Lucky Church always says, “Trust your journey and know that what’s meant for you will be yours. The most powerful asset we have is the magic of our minds and we must know that everything we do has a purpose. When you walk with purpose, you will truly be happy and fulfilled”.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
My career definitely wasn’t a smooth journey but I wouldn’t trade the bumps in the road for anything. Life without struggle leads to no progress. It’s the trials and tribulations that make us who we are and build character. I have experienced everything when it comes to running a business because I am not afraid of failure. Failure as well as trial and error, are the true essence of success. I have invested and lost it all. I have partnered with people who took advantage of my kindness and used me for my contacts. I have been dragged through the mud yet I refuse to let that stop me from reaching my fullest potential or achieving my goals. I’ve even made the mistake of hiring family members just because they were my family despite their lack of interest or knowledge of what my company actually does. Even though I have lost a lot during my journey, it doesn’t compare to the knowledge, experience and hands-on training I received as I followed my path. I am truly thankful for everything and I am a firm believer that we all should trust our journey while we find the blessing or lesson in every situation we face.
So let’s switch gears a bit and go into the SMF Global story. Tell us more about the business.
Our company specializes in PR, Branding, Marketing and Event Coordination. We started our brand within the fashion realm and quickly expanded into music, sports, film and entertainment as a whole. I would say one of our proudest moments was closing a major deal with Hyundai for our client and creative director Ty Hunter to design concepts for their car interior and a few campaigns. The deal was a huge highlight for our company and empowered us to explore opportunities that were outside of our comfort zone. It was the push we needed to redirect our brand and revealed ways to use our creativity within different industries we wouldn’t have explored previously.
What makes us unique as a brand is our creativity. We constantly stay ahead of the curve and we are always looking for what’s next, We keep our fingers on the pulse of pop culture, current events and our social climate. As partners, we have discovered what makes each of us valuable to the team and we utilize our strengths to empower each other as well as our brand. We are a unique group of power players who joined forces to build an empire we can be proud of.
Has luck played a meaningful role in your life and business?
Luck is a funny thing….. some people call me one of the luckiest people they know. I guess that suits me well yet, I do believe luck is a real thing and it is only as good as the person blessed to be able to harness its power. Luck starts with one’s perspective of life….. if you see life through a positive lens as I do then luck will always be your friend because you will find the beauty in even the worst situations. Luck has played a major role in my career in general….. I have always been able to see diamonds buried in mud. Perspective is KEY.
Pricing:
- Our company customizes prices for our clients. We focus on what they want versus what they need and we build a plan from there. Every client has a different need and budget. We try to accommodate the clients we select as best we can within reason.
Contact Info:
- Website: www.SMFGlobal.com
- Email: Lucky@smfglobal.com
- Instagram: @LuckyChurch / @SMFGlobal
- Facebook: www.facebook.com/luckychurch
- Twitter: @LuckyChurch
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