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Meet Kevin Cruz of The Social Influence in Coral Gables

Today we’d like to introduce you to Kevin Cruz.

Kevin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
The Social Influence is a marketing agency formed by a team of marketing professionals from around the world that help certain young brands and influencers target their main challenges to build their presence on social media without having the resources to do so. We help our clients build their overall presence on social media, put together websites for young brands, and form a strategy to build their growth organically while building a community of followers that target directly with their feed, and track results throughout the way. Our social media marketing strategies involve Instagram, Facebook, and influencer advertising. We also specialize in branding, media planning and buying, video production, and content marketing.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In reality, nothing worth having comes easy, but the obstacles along the road have helped me shape up this company and myself. At the beginning of my journey, I was focusing on small e-commerce stores, creating websites through Shopify, and manage them directly myself. After I created a couple of them on my own, I realized that I should expand and make myself a brand to help others grow their business and help those who really want it get to the top. That is exactly what I did. I created a brand, a lifestyle, and made others hungry for success with my personal stories.

We’d love to hear more about the company.
My company branches out from e commerce websites to influencer growth, and it really depends on what your main focus is in your business. Our team members help the client find their passion and direct them to what they really want to do with their talent. We form strategies to help our clients grow organically and track their results throughout the way so we can perfect them as time goes by. We specialize in branding, media planning and buying, video production, content marketing, website design, and overall presence and growth on any social media platform. Our overall goal to bring to the table for our client is loyalty and trust, and with us that is exactly what you get. We manage clients around that world that have been offered plenty of other offers from other agencies, but the way we treat our clients and treat them as a family makes us different than the rest.

What were you like growing up?
Growing up, I was always the most charismatic and the ball of energy. I always wanted to do something, making new friends anywhere I went, and overall the guy everyone went to when they wanted a shoulder to cry on. My parents used to always tell me I should be a salesperson, a lawyer, a spokesperson, mainly because I can carry on a conversation with anyone they presented me with. Who would’ve thought that years later, I am the same kid with that ball of energy looking to meet people left and right, but with bigger goals to reach and a greater sense of urgency to do so.

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