October 5, 2017

Meet Motty Klainbaum and Joelle and Joseph Bouhadana of Cyclebar

Local Stories

Today we’d like to introduce you to Motty Klainbaum and Joelle and Joseph Bouhadana.

The story of how Cyclebar South Florida was created and developed has two basic pillars. On one side, Joseph and Joelle started the process with the franchise a few months before Motty did. This idea was a dream for years since Joelle is an experienced instructors of multiple exercise platforms. Without knowing what each one was doing, the progression of this process was going very well and fast for both. Each one of them was interested in purchasing between 1 and 3 units for this South Florida Market, again, without knowing what each one was doing.

One day Motty found out about Joseph and Joelle’s interest in the same franchise and they all got together with the purpose of uniting forces and instead of purchasing a minimal number of units, they ended up signing a development agreement for all Miami Dade County plus the one unit in Davie.

The rest, as they say, is history. Today they have two studios up and running, one in Davie and the other one in Doral, while the third one is in construction in Aventura and will be up and running by the end of 2017. The plans for 2018 are aggressive in order to cover the large market and move forward with the full development of Miami Dade County.

Has it been a smooth road?
Is there a smooth road for any new business? If so, we have never driven through it.

No, nothing has been smooth, yet, everything has been a learning process where each of the partners experience has been essential to the progress of the project and they have had to divide and conquer by depending on each other’s experience. From finding the real estate, negotiation of the lease, finding an adequate GC and finally getting the construction done, every single step has its intricacies. And all this without even starting the actual business!

The reality is that as much as every single step in the process is planned, studied and thought of, as well as the fact that we use the help of different consultants, things are never smooth. The struggles are more expected and the success of any business is how these are dealt with.

So, as you know, we’re impressed with Cyclebar – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are a Premium Indoor Cycling franchise based in Cincinnati. Our South Florida group was created with the sole purpose of developing the region with at least 10 studios over the next few years.

Today, although Cyclebar is the newest strategic player in the market, we’ve become the largest Indoor Cycling company not only in the United States but globally.

Cyclebar is a cycling studio on steroids, but the good ones. Everything about us is premium, we provide amenities to allow our customers simply to show up to our studios without the need of anything other than good workout clothes and a positive attitude.

From cycling shoes, towels, lip balm, hand sanitizer, water bottles, hair ties, showers, and the list goes on and on. Our workouts concentrate in making the rider go through a series of songs that make the experience light and comfortable, but most of all fun. In addition, we have various extracurricular activities that foment the social aspect of exercising like Wine Down Wednesdays and Sunday Brunch, where wine, beer and various refreshments are served after class.

Let’s touch on your thoughts about our city – what do you like the most and least?
Miami is the best city in the world. And we say this without hesitation! The most cosmopolitan place where we can find Cuban coffee in one corner, and Arepa restaurant in front and the best French, Italian, Russian cuisine on the other side. All these cultures melted into the American way makes this city simply unique and very special. Yes, there is no question that all this makes for some confusion and frustration in cultural communication, but all this can be overcome rather easily and the end results are incredibly worth it.

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