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Meet Jennifer Kaminski of Social Thinkking

Today we’d like to introduce you to Jennifer Kaminski.

Thanks for sharing your story with us Jennifer. So, let’s start at the beginning and we can move on from there.
I’ve been in Marketing and Branding with on-trend consumer and luxury brands for over 15 years. This has been my passion since day 1. I was first introduced to Social Media Marketing when I was consulting for a Brand Partnership agency in 2010 – the dawn of brands and businesses becoming aware of the phenomena. Our team partnered brands with Top 40 artists for product placement in music videos and lyrics and a tweet from Kim K. only cost you $4k. It occurred to me then how powerful basically free, online platforms could be for brands and businesses of all sizes and I set out to launch Social Thinkking.

What excited me most was the ability for brands no matter what size, would have equal opportunities to authentically connect with their audience and fans and amplify the tried and true strategy of word of mouth advertising. Now, 8 years later, it’s incredible to see how much the industry has evolved. There is no other medium that has ever moved this quick and I am so thrilled to be a part of the ride!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
If entrepreneurship was a smooth road, everyone would be on it. It’s a constant roller coaster and it’s not for everyone. Once you hit a milestone you’re on your way to the next one. The biggest challenge and lesson I’ve learned is how important the people you surround yourself with are.

Social Thinkking would not be where it is today if not for the amazing team I work with. It was a lot of learning in how to hire and how to lead, and I did learn a lot of those lessons the hard way. Hiring a business coach really helped in having less of those lessons.

Social Thinkking – what should we know? What do you guys do best? What sets you apart from the competition?
Founded in 2011, we are a boutique agency made up of pop-culture junkies with a passion for marketing and all things social. Our areas of expertise include Instagram Marketing, Social Media Strategy, Community Management, and Influencer Marketing. We have the same resources of a large agency but the ability to provide detailed attention to our clients and specialize in working with on-trend consumer brands, lifestyle, and luxury brands.

Our goal is to cultivate a community around your brand by creating and sharing quality content, maintaining brand integrity, and listening to your audience so we can tell your story in the most creative light possible.

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