Today we’d like to introduce you to Chris Alexander.
Chris, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started designing clothing during my college years in 2015 for personal use, often distressing and cutting my own jeans and denim jackets, adding paint and patches for a different aesthetic. I became tired of wearing “regular” clothes. I found myself bleaching, ripping, and painting everything!
By 2016, after receiving positive feedback from friends and family, it helped me realize I had a vision. I changed my major from accounting to marketing, created my clothing brand, DARQ LIQÖR DENIM, and used my classes to help market my brand in its beginning stages.
Shortly after graduating college in 2018, I understood that I needed to take my craft more seriously, so I learned how to sew and taught myself different techniques through YouTube. This was the best decision I made for myself and my brand. I found myself working and networking with anyone and everyone in Miami, being able to make clothing and gift them to people like Tory Lanez, Trina, and Swizz Beats, and styling multiple friends for music videos and photoshoots. 2019 Art Basel, I was blessed to have been in four events.
This year 2020, I plan to have a full collection and pop-up shop for my birthday in September.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I feel like success is never a smooth road. Challenges and obstacles are inevitable, and its defined me and my brand. To start, money is always a necessity, and I’ve spent my last dollars on fabric and material, over a meal, understanding my brand is more essential and I can always use that fabric to create more and make more money. In other cases, I’ve had problems with production, where your order may take too long or your design doesn’t come out how you envisioned so you might tweak some ideas, etc., but it’s all apart of “the process.” As I progress, I expect my challenges to become bigger with my workload.
We’d love to hear more about your business.
Darq Liqör Denim is a brand specializing in denim. However, we design all categories of clothing. Darq Liqör symbolizes “Liquid Courage,” desirable confidence our consumers have when wearing our brand. We are known for our patchwork jeans and jackets, specializing in designs that are 1 of 1 garments for our consumers. Apart from our competitors, we are one of the only brands in Miami who specialize in denim. In the next couple of years, I would love to have a boutique flagship store in the midtown/design district area.
Do you look back particularly fondly on any memories from childhood?
It would definitely be my later years of middle school, where I bought my first pair of Jordan 11s. It wasn’t long after that, where I started buying my own clothes and sneakers. By highschool I found myself collecting sneakers and buying all kinds of different brands.
Pricing:
- Jeans vary $80-$150
- Shirts vary $30-$60
- Denim Jackets vary $120-$200
Contact Info:
- Website: Liqor.bigcartel.com
- Phone: 2016972799
- Email: [email protected]
- Instagram: https://instagram.com/darq.liqor?igshid=18xtcjctdx2u
- Facebook: Facebook.com/darq.liqor
- Other: https://instagram.com/chrisxalexander?igshid=69l77gk0dws0
Image Credit:
@googleiahuman
@fiendblvck
@moneymansmithh
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