Today we’d like to introduce you to Cherell Lee and Ja’Lyn Lee.
Cherell and Ja’Lyn, can you briefly walk us through your story – how you started and how you got to where you are today.
The art and science of fashion is thrilling! Our ideas and vision came together last April when we realized that we couldn’t identify our styles within the current trends of fashion. We are pro-sexy and we believe that every woman is sexy in her own way. However, we do not believe that she has to bare it all to do so. Luxe Glam Collections was born out of that mindset. We combine both of our styles: luxe and prissy with luxe and corky, to create an entire collection of women merchandise.
We researched, traveled, googled and watched tons of videos to study and attempt to perfect the craft of fashion and branding. Our strategy is not perfect but our passions are. We love to see that extra swing of the hip or hair flip when we have tapped into the inner sexy of our customers.
We know that this is a saturated market, yet we strongly believe in the word of God that states, “your gift will make room for you.” So far, that’s exactly what has been happening. This is not an easy walk in the park and absolutely nothing is being handed to us for free, but the connections we’re making along the way and the relationships that we are building is worth the uphill journey.
The key to our company is prayer, faith and open communication. We pray, fast and also tithe and sow seeds back into the ministry in which we belong. No one can out-give the Creator, and we lead with that mindset. When our customers glam with us, they are actually connecting with the Spirit of God within us!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Absolutely NOT! This road thus far has been full of mountains and valleys and any other cliche adjective you can come up with to describes trials. In a world full of boutiques and vendor lists, you would think that the hard work has been done and customers are ready to glam and shop. We learned by day two of our launch week that launching is a process and not a day. We ate humble pie… a lot of it. Our merchandise was hella cute, our professional pics were dope and we were constantly posting on our social media; however, none of it equated to sales. The greatest struggles for us so far has been getting our branding/marketing strategies to convert to sales. There is information out there and it is readily available. However, we’ve learned that not all information and not all resources pertains to our vision and the brand we are building.
Alright – so let’s talk business. Tell us about Luxe Glam Collections – what should we know?
Luxe Glam Collections is a high fashion clothing boutique for women that strives to make couture apart of our everyday look. We carry high fashion pieces that takes a wardrobe from day to night in a matter of seconds. Luxe Glam Collections is about feeling and looking like the runway at all times.
We are most proud of moving this company from the “idea” phase to strategically building it to a boutique that has potential to become a staple in the e-commerce world and beyond. We want Luxe Glam Collections to become a household brand. We are not just stopping at women. We are our own competition. We don’t see limits. We don’t see stop signs. We constantly pray and speak with God about our vision. We seek His direction. This helps us to have tunnel vision and be stable. This is what sets us apart.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
First, of course, God, because we literally need him for everything. We have had so many people to help and support us on this journey. We started off with pop-up shops in our little office that was supported by so many beautiful women from our church and immediate friend groups. Thank you, ladies, you know who you are, we couldn’t have done this without you. To our moms, goodies, aunts, sissy’s and best friends, we know that you have had an ear full of Luxe Glam lows and glows. Thank you for sticking around, pitching in, praying, offering solid/sound advice and for constantly pouring into us when our wells of creativity and patience were running dry.
Peculiar GFX, Peaks Marketing Agency, and Websites by Bri y’all are the GOAT. All of our marketing/branding needs were and still are being professionally handled by these companies. The last shout out goes to Justin (Cherell’s husband and Ja’Lyn’s brother), for literally EVERYTHING! Money, time, advice, and often times carrying a very heavy load. Although you are silent, you are the third partner operating within the business and we appreciate you.
Contact Info:
- Address: 2800 W Oakland Park Blvd
Suite 204FOakland park, Florida 33311
- Website: luxeglamcollections.com
- Email: info@luxeglamcollections.com
- Instagram: www.instagram.com/luxeglamcollections
- Facebook: https://www.facebook.com/luxeglamcollections/
- Other: Youtube channel: https://www.youtube.com/channel/UCTVWYEKWDm9B0X2V1s84MNg
Image Credit:
royaleyez (Instagram)
royaleyezinfo@gmail.com
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