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Meet Carolina Benoit of Please Don’t Tell

Today we’d like to introduce you to Carolina Benoit.

Thanks for sharing your story with us Carolina. So, let’s start at the beginning and we can move on from there.
We started Please Don’t Tell as a website with women’s wear fashion from around the world, at great prices and with free personal styling advice by clicking on our heart icon.

6 months ago, after a series of very successful propios we decided to open our first brick and mortar store. We are part of the click to brick movement, offer personalized service and the best designers, in a curated and inspiring space.

Has it been a smooth road?
I consider myself a very lucky person, and thankfully, everything I have ever dreamed of comes true, but as with any project, I have cried my tears.

Specially now, as a mother of a toddler and a newborn, with a young business, I can definitely say my days are very very exhausting and I barely have time to sit and just do my thing!

So let’s switch gears a bit and go into the Please Don’t Tell story. Tell us more about the business.
Apart from having a very curated space that feels welcoming, luxurious, we offer that very personalized option of having your clothes picked by someone who cares and knows! The ambiance feels high end, but the clothes don’t break the bank.

How do you think the industry will change over the next decade?
Retail definitely is taking a big shift. I see big chain stores and malls dying, while small specialized lifestyle boutiques becoming the next big thing. Online will dominate and fashion will eventually (this is a hopeful thought) become an ethical business.

Pricing:

  • Tops $30-$68
  • Dresses $90-$138
  • Jewelry from $28 to $200

Contact Info:


Image Credit:
Photographer @simplylively
Model Katy Kay

Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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