Today we’d like to introduce you to Julieta Ochagavia.
Hi Julieta, so excited to have you with us today. What can you tell us about your story?
I founded LovFit in mid-2018 to encourage women to spend time with themselves and free them from their daily burdens.
I was at a little loss in my life because I didn’t know what to do for a living and I found support at the gym. I worked out for 2 to 3 hours per day, 6 days a week, plus other activities such as running, jogging, skating… At the same time, I started therapy, and this helped me clarify the way through the darkness.
This was when Lovfit was founded not only to sell sportswear but also to spread the energy to stand up and do something. This doesn’t necessarily mean practicing a sport but leaving your comfort zone to find yourself differently.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Entrepreneurship is not an easy path, it is based on constant learning about absolutely everything. I had a thousand crises with the brand: from the scam of one of my first dressmakers where she told me she had the necessary machinery to make sportswear to when I just opened the doors of my first business in 2021 in Argentina and I had a heartbreak personal crisis, illness and family deaths, the reappearance of my absent father, and all kinds of conflicts at the same time.
This was overwhelming and also caused difficulties in finding myself. With the brand, we started to sell retail and wholesale all over Argentina. Also, the brand was preselected for an entrepreneurship design program at a national University. We made several collaborations with different influencers and participated in numerous social media events. The pandemic was a turning point in the meaning of the brand and how it positively reinvented itself and it generated an infinite number of alliances with different wellness companies.
Free online classes with fitness instructors, talk about sports nutrition, entrepreneurship, and mental health, among others. With every purchase of a product, the brand donated to an ONG called “Enbarriate,” which is a community meal center, and we also gifted our clients a sample of our new fabrics.
Appreciate you sharing that. What should we know about LOVFIT?
I founded Lovfit in mid-2018 to encourage women to spend time with themselves and free them from their daily burdens. I was at a little loss in my life because I didn’t know what to do for a living and I found support at the gym. I worked out for 2 to 3 hours per day, 6 days a week, plus other activities such as running, jogging, skating… At the same time, I started therapy, and this helped me clarify the way through the darkness. This was when Lovfit was founded not only to sell sportswear but also to spread the energy to stand up and do something. This doesn’t necessarily mean practicing a sport but leaving your comfort zone to find yourself differently.
Entrepreneurship is not an easy path, it is based on constant learning about absolutely everything. I had a thousand crises with the brand: from the scam of one of my first dressmakers where she told me she had the necessary machinery to make sportswear to when I just opened the doors of my first business in 2021 in Argentina and I had a heartbreak personal crisis, illness and family deaths, the reappearance of my absent father, and all kinds of conflicts at the same time. This was overwhelming and also caused difficulties in finding myself. With the brand, we started to sell retail and wholesale all over Argentina. Also, the brand was preselected for an entrepreneurship design program at a national University.
We made several collaborations with different influencers and participated in numerous social media events. The pandemic was a turning point in the meaning of the brand and how it positively reinvented itself and it generated an infinite number of alliances with different wellness companies. Free online classes with fitness instructors, talk about sports nutrition, entrepreneurship, and mental health, among others. With every purchase of a product, the brand donated to an ONG called ‘Enbarriate’, which is a community meal center, and we also gifted our clients a sample of our new fabrics.
Is there anyone you’d like to thank or give credit to?
First and foremost, I would like to thank my grandmother, she is not physically in this world but she lives within me and is my main push to keep moving and moving forward.
I would also like to mention the people who helped me since my early steps as an entrepreneur, and a big shoutout to Mayra Medina, for opening the doors of her gym ‘Karateca Medina Box’ so I could sell my products.
Contact Info:
- Instagram: www.instagram.com/lovfit.ok
- Facebook: https://www.facebook.com/lovfit.ok/
- Linkedin: https://www.linkedin.com/company/lovfit
