Today we’d like to introduce you to Zoe Torres.
Hi Zoe, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
When the real estate market crashed in 2008, I faced a significant financial setback like many others in the mortgage, developing, and real estate market. However, my innate resourcefulness and willingness to embrace new challenges became the catalyst for a remarkable journey. Unafraid of starting something new or taking risks, I found excitement in conquering the fear associated with exploring uncharted territories.
Amidst the demands imposed by my work and life schedule, I revisited some of the goals I had left behind. Recognizing a perfect moment for change, I decided to venture into the realms of marketing and advertising, skills I had honed while promoting my own companies. This decision marked the birth of ZAG Creates, a full-service marketing and production company.
The journey from the 2008 financial avalanche to the establishment and growth of ZAG Creates is a testament to resilience, adaptability, and a passion for conquering new challenges in the ever-evolving marketing and advertising landscape.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The journey hasn’t been without its challenges, as the landscape of the marketing and advertising industry constantly evolves. Over the past 10 years, I’ve witnessed significant changes in technology, particularly with the emergence of social media and the evolution of the internet. This shift marked a departure from traditional media towards the dynamic realm of social platforms.
Adapting to these changes posed its own set of challenges. The industry demanded a pivot, and we embraced social media during its early stages. Navigating through technological advancements and incorporating new ideas into our strategies required flexibility and a willingness to improve. While making these adjustments can be difficult, we firmly believe it’s the only way to stay current and foster growth as a company.
Throughout this period, the commitment to continuous improvement, learning from experiences, and adapting to industry shifts has been instrumental in developing a resilient mindset to succeed.
Appreciate you sharing that. What should we know about ZAG Creates?
Since its inception, ZAG Creates has experienced continuous growth and is dedicated to serving clients with the utmost care.
Our commitment lies in elevating our clients’ brands above the competition through innovative and sometimes disruptive campaigns aimed at the masses, consistently yielding conversions. Our team, comprised of top talents in their respective fields, understands the importance of trusting the process to deliver excellent results at every step.
Creativity at ZAG is always in high mode, ensuring a dynamic and natural flow that facilitates smoother adjustments to meet the evolving market and marketing objectives. Treating every client with utmost care, we recognize the uniqueness of each brand, understanding that how we tell their story matters.
What sets us apart is our ability to save clients thousands of dollars. We seamlessly integrate into their accounts, adjusting our focus like another arm of their company. This eliminates the need to hire multiple brand managers, providing a cost-effective solution tailored to our clients’ needs.
Our hands-on approach extends to offering free audits, reviewing current marketing plans, and researching web platforms and e-commerce sites. We aim to help clients explore new options and optimize their strategies. ZAG Creates becomes more than a service provider; we become an integral part of our client’s teams, involved as much or as little as their preferences dictate.
Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Taking risks is an integral and necessary part of both life and business. When faced with the need to pivot away from the real estate market, I took a significant and daring chance by transitioning into the field of marketing and production.
This decision required courage, adaptability, and a willingness to step into the unknown. I’ve always found a certain thrill in conquering the fear associated with exploring uncharted territories. In the business world, taking chances are not just important; they are essential because risk and change are inherently linked.
Whether you’re seeking to create positive changes in your life or confronting significant transformations, the most effective response often involves taking risks. Nothing substantial can be accomplished without facing risks head-on. It’s an acknowledgment that risks are not merely challenges but opportunities for growth, innovation, and, ultimately, the key to achieving meaningful business success.
Contact Info:
- Website: zagcreates.com
- Instagram: https://www.instagram.com/zagcreates?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Image Credits
Carlos Huerta
