Today we’d like to introduce you to Moran Amir.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I started designing and selling jewelry 12 years ago for my first brand, Adornia. I worked in the fashion industry in NY before attending business school, where I launched my jewelry business out of my apartment with a friend. The business evolved and took different turns.
We started online, but quickly decided to go offline putting on trunk shows and opening up a store on the Upper East Side, before finding our niche in wholesale. I ended up parting ways with my partner in 2016. I felt that some of my designs no longer fit under the Adornia brand so quickly launched Saint Moran during the pandemic to encapsulate my new design aesthetic.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Trying to establish brand recognition is very tough in the crowded jewelry market. Finding good help, especially creative help.
I am someone who has worn many hats in the company, but a better operator above all else. Always looking for people who could put more gloss on the business.
Can you talk to us about how you think about risk?
I took a large risk graduating from Wharton Business School and deciding to launch a company from infancy versus landing a cushy job somewhere.
I have an established business with my first brand Adornia and Saint Moran is a risk in that I am investing in a side project in hopes it will go somewhere. Risk is essential to any business. The bigger the risk, the higher the reward normally.
Contact Info:
- Website: www.saintmoran.com
- Instagram: @saint_moran
