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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Funky Matas

To be honest it’s not just my industry. It’s the entire world. Nothing really is as it seems. A lot of food isn’t healthy anymore. A lot of propaganda is just bullshit. Everything is distorted. Read more >>>

Prisca Milliance

The fashion industry often positions ethical practices as a means of making the fashion industry more sustainable but in reality using upcycled fabrics and organic cotton takes care of a minuscule amount of the waste generated by the fashion industry. I’ve always believed that technology would make fashion sustainable and studies have proven that digital fashion reduces CO2 emissions by 97%. Read more >>>

Ben D’Oleo

One of the biggest lies the industry tells itself is that success is only about numbers, fame, or going viral. People act like if you don’t have a huge following or a flashy project, your work doesn’t matter. Read more >>>

Sebastien Thevenin

The biggest lies this industry tells itself is that you can get rich quick and that it’s easy money. That is nothing further from the truth! It’s not just the cut but the customer experience that matters the most. The haircut could be amazing but if the customer doesn’t feel comfortable or get that personalize experience, he can find another barber. Read more >>>

Ivory G. Marin

That investing in the market is only for reach people, that it is too difficult to learn and that you can loose all your money. So, you need to stay tied to an employer and live with your salary until you retire with a small income. Read more >>>

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