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Meet Susie Hutson of NF Skin in Doral

Today we’d like to introduce you to Susie Hutson.

Susie, can you briefly walk us through your story – how you started and how you got to where you are today.
NF Skin is a prominent formulator and manufacturer of the highest quality skincare, spa, hair and pet products in the industry. We’re innovators currently at the forefront of providing Full Spectrum CBD, Full Spectrum water-soluble powder, and Isolate infused skincare, topical and ingestible products that are fully legal to the public.

We source our hemp from Industrial Hemp farms that produce some of the richest, highest grade, pesticide free and Non-GMO Medicinal CBD Hemp grown in the USA. These Industrial Hemp Farms are fully compliant with the State Department of Agriculture regulations and conform to the 2014 US Farm Bill which distinguishes hemp from marijuana based on THC content. Our CBD is completely isolated through CO2 extraction and crystal precipitation, and within the legal limit of THC content at less 0.03%.

Through research of the latest vitamin therapies, anti-oxidants and active ingredients we’ve produced an elite collection of products both naturally and organically infused. Along with a full line of over 90 plus CBD products, we offer Real Time Inventory (RTI/On-Demand) ready to ship with no costly inventory to maintain.

NF Skin’s wholly owned subsidiary, RT Fulfillment, offers fulfillment services along with an efficient drop ship program which allows you to integrate your online store or marketplace onto our E-Commerce platform. We currently fulfill over 40 stores, housing your labels for prompt shipping along with inventory management.

Our manufacturing team adheres to Good Manufacturer Practices (GMP) to ensure quality control throughout each step of our manufacturing process. We are committed to staying ahead of the newest trends in the industry, using only the highest quality ingredients for our product lines that are cutting edge.

Alright – so let’s talk business. Tell us about NF Skin – what should we know?
CBD products are a booming industry right now, as regulations continue to evolve and new research suggests new health benefits for this non-psychoactive cannabinoid. Increasing consumer awareness of—and demand for—CBD products can be a double-edged sword for new producers looking to enter the marketplace.

Launching any new business is tough work, and that’s even more the case when you’re trying to make a name for yourself in a crowded industry. But it’s not something you have to do alone. There’s help available from companies like NF Skin, whose team has been developing products and building brands in the anti-aging and beauty business for more than a decade. NF Skin was a pioneer in incorporating CBD in a variety of wellness products.

“About three years ago, we developed a real interest in CBD as an amazing ingredient that could be a great addition to a number of products,” says Susie Hutson, President. “We rolled out about five products featuring CBD as an initial test, and we haven’t looked back since.”

Today, NF Skin produces more than 90 CBD-rich products for private label partners large and small. From pain-relieving topical to overnight skin creams to treats for your furry friends, the NF Skin crew has made a point of keeping pace with this rapidly developing market and sharing that experience—as well as shelf-ready product lines—with their partners.

Sharing Experience
If you’ve ever found yourself explaining the basics of CBD to friends or acquaintances—“Yes, it’s from cannabis; no, it doesn’t get you high”—you’ve gotten a taste of the questions the NF Skin teams has been fielding for years. A when they entered the market a few years ago, Lewis says, the situation was even tougher.

“Even a few years ago, when you told people something was derived from cannabis, lots of them would run the other way,” Lewis says. “These days, there’s a lot less trepidation. What’s replaced it is a hunger for knowledge about CBD. People have heard about it, but they don’t really understand it yet.”

For new entries to the market, knowing how to field those questions and educate customers is one key to establishing a trusted brand. While retailers looking to add CBD products to their offerings can’t become experts overnight, they can get a crash course by partnering with a seasoned private label manufacturer like NF Skin. By leveraging the experience of a seasoned partner, young brands can ensure they’re well-placed to earn the trust of the growing CBD-market.

One-Stop Shop
NF Skin’s experience hasn’t always come easy. In the last three years, their team has encountered plenty of challenges as they work to build and expand a growing lineup of CBD products. Confronting those obstacles educated NF Skin in identifying the best practices and avoiding the pitfalls in the industry.

“We saw that merchant processing was a huge issue for a lot of new brands in the market. If you can’t process a payment, you can’t ship to your customers,” says Lewis. “Not only do retailers feel like they’re not getting what they paid for from a new company, but the company’s products aren’t getting in front of shoppers.”

Delays in merchant processing can get new brands and their customers started off on the wrong foot, and it’s not the sort of issue any young company can afford to have. That’s why NF Skin makes it a priority to connect their partners with trusted merchant processors who have a history of making sure money can move between customers and vendors without a hitch.

Of course, processing payments is just one part of the puzzle. NF Skin also has solutions for warehousing and shipping product that can ensure every sale is fulfilled quickly and easily.

Your Brand, Your Way
With dozens of CBD-infused products in its catalog, NF Skin offers customers the chance to develop boutique-style offerings with turnkey ease. Their team of experts can identify which products will appeal to the customers you want. They can also help create the marketing/advertising materials new brands need to get shoppers’ attention.

“We’re seeing a lot of interest in ingestible CBD, like tinctures, capsules, sprays & gummies, Hutson says. “And among ingestible, our gummies are really, really hot right now.”

To keep up with the swiftly evolving nature of the industry, NF Skin is offering new CBD products to its partners all the time. These launches are based not only on trends they see in the industry, but also on input from their own partners. One popular new addition—a roll-on pain reliever—was developed in direct response to demand from an NF Skin partner brand.

Of course, not every product is a sure thing. Sometimes even the most insightful business owner will misjudge their customer’s needs. For that reason, NF Skin facilitates small batch orders to ‘test the water’ without breaking the bank.

“By the end of the 2018, we’ll be offering more than 100 CBD products that we stock for any size order, ensuring that our partners can fulfill every order received,” says Hutson. “From making the products to shipping them to your customers, we’re here to guide new brands during every step of the process. We’re in the background working to put our partners in the position to succeed, because their success is our success.”

Is there a characteristic or quality that you feel is essential to success?
Between the day-to-day tasks of running a business, it can be easy to lose sight of the bigger picture. But at NF Skin business is about so much more than the bottom line. If you want to create a product or service that lasts, you must think about what you can be doing to set yourself apart. New businesses live or die by word of mouth. Think about the new products or services you’ve mentioned to your friends and family or on social media lately. What was it about them that set them apart? I’m willing to bet it had something to do with how you felt cared for.

My motto is “We Create, We Blend & We know what Women Want!” Our team at NF Skin believes that a personal touch really does matter, we also feel that it’s always good to know your customers and let them know you. We also feel that it’s always best to incorporate being personal into your brand strategy. People want to have one-on-one interactions with real human beings. Companies that don’t have two-way forms of customer communication are not in the modern day of doing business or just don’t care. NFSkin makes it extremely easy for our customers to reach out to us, and we are always available via, Skype, Tel or Email.

We have always encouraged our clients that prior to creating their brand they MUST know their Demographic and that I feel is the first step in us knowing the direction that the client is thinking of moving in. We also encourage our clients to share their wants, needs, likes, dislikes, questions and concerns. My Husband Bruce & I have experience, the best way to set yourself apart from your competitors is to be honest & caring, and it’s not a quality that can be faked. And even in today’s fast-paced, technology-driven world, it’s a quality that still truly resonates with people. As we say in Jamaica our Hand shake is our word!

Contact Info:

  • Address: 3071 NW 107 TH AVE
  • Phone: 7864092634
  • Email: susie.h@nfskin.com
  • Instagram: nfskin
  • Facebook: NFSKIN
  • Twitter: NFSKIN
  • Yelp: NFSKIN
  • Other: NFSKIN

Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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