Today we’d like to introduce you to Shawn Nelson.
Shawn, can you briefly walk us through your story – how you started and how you got to where you are today.
The Lipstickroyalty Agency started out as just a dream. We founded our company in Tallahassee, Fl and later relocated to Miami after graduating from Florida A & M University. We travel around the U.S. and work remotely to better serve our clients.
We started our company in Tallahassee offering branding, promotional, and marketing services and later evolved into a full-service public relations agency. My partner and I worked in nightlife which is how we were able to make connections. We struggled with gaining respect from our peers and superiors – many did not want to give us an opportunity so we fought even harder to increase our brand’s exposure and gain respect.
After college, we moved back to Miami where our business took off even more. We started representing different clients, throwing/hosting more events, and really making a name for ourselves.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has and has not been a smooth road. What’s been “smooth” is maintaining the support of our family, friends, clients and gaining new clients. What hasn’t been smooth is constantly running into men who either don’t want to work with us or if they do want to work with us they don’t show us much respect.
The Lipstickroyalty Agency – what should we know? What do you guys do best? What sets you apart from the competition?
Personally, I am the director of public relations for The Lipstickroyalty Agency. I handle creating and maintaining our client’s entire brands. While in college I took two graphic design classes. After those two classes, I realized how important design was in this industry, so I taught myself how to design at a professional level. I handle creating all graphics, ads, websites, and anything graphics related. Regina, has mastered capturing all the visuals and bringing our client’s crazy visions to life. She’s the co-founder and The director of visual media for The Lipstickroyalty Agency. She’s captured photos and videos for so many different entrepreneurs, tv personalities, artists, small businesses and more. What set’s Regina apart is her eye. She gets the shot.
As a brand, I’m proud of our growth. We’ve had the opportunity to work with awesome creatives like music artist Fly Stoner Motive, Miami designer Superior Superior Fashion, Golden Yacht Charters (South Fl’s leading Yacht Charter company), Dutchess of Ink, and Skin Loyalty.
We’ve played instrumental roles in the lives of many and that is what stands out the most. We are diligent workers and will do whatever it takes to get the job done.
What do you know now that you wish you knew when you were just starting out?
If I had to start over the only thing I would do differently is standing up for myself and not allow anyone to take advantage of me for an opportunity. I feel that when I started I didn’t realize my true worth.
- Brand Management – Monthly Retainer ( $2,000- $5,000)
- Public Relations Campaigns – Monthly Retainer ( $1,5000- $5,000)
- Social Media Management – Monthly Retainer ( $500- $2,000)
- Website: thelipstickroyaltyagency.com
- Phone: 7869011473
- Email: firstname.lastname@example.org
- Instagram: instagram.com/lipstickroyalty
- Facebook: facebook.com/lipstickroyalty
- Twitter: twitter.com/lipstickroyalty