Today we’d like to introduce you to Rio Winfrey.
Rio, please share your story with us. How did you get to where you are today?
My journey began in the entertainment industry in 2008. Since then, I have been fortunate to model in major fashion weeks, book numerous print ads, and major network television appearances. Being in this industry, I made it a goal early on to train my body, mind and spirit to be in top condition. It is this mindset that sparked my passion with fitness.
In 2017 my cousin Darius passed away from cancer. He was 27 years old. Darius was more than my cousin. He was a brother to me and my hero in many ways. He was passionate about giving back to his community and inspired many to do the same. After Darius gained his wings, I made it a priority to continue his legacy by giving back. My way of giving back would be in the form of promoting a healthy lifestyle. This led me to earn my personal trainer certification and establishing Rio Fitness.
Rio Fitness takes on personal training from a holistic approach. Meaning as you strengthen your body, you in turn strengthen your mind and spirit. With an understanding that our bodies operate differently, I tailor my fitness programs to the needs of my clients which has garnered great results. In an effort to impact on a larger scale, I am currently developing a fully online program that will include beginner, intermediate and advanced program options and exercise libraries to complement each category. It has been a great journey, but a blessing to be in a position impact others.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road as I have had some challenges. In my case, the biggest challenge was the time management piece. It was truly a challenge to balance my availability with the schedule of my clients. As I was building my client base for Rio Fitness, I still needed to be available for auditions, direct bookings and major community events. I am big on faith and positive thinking, so I believe those two things and a touch from God is what has made me overcome these challenges.
Please tell us about Rio Fitness.
I am the owner of Rio Fitness, which is a full-service personal training resource specializing and strength and endurance. Aside from offering 1:1 training sessions, I am available for group sessions and will be launching a fully online program as well. I am most known for my unique fully-body workouts, as well as my variety of dumbbell exercises.
I am most proud of the results and feedback that I receive from my clients. It is the results and feedback that have led to the referrals and the referrals that have led to the overall success of Rio Fitness. What sets me apart is my holistic approach to fitness, my ability to keep clients motivated, and my ability to create client-specific workouts that are rarely duplicated.
Do you look back particularly fondly on any memories from childhood?
I played on a traveling basketball team with my best friends growing up. We would travel to different cities participating in tournaments, which was like a vacation for us. We are best friends to this day and still talk about the great times we had.
- Website: riowinfrey.com, bookrio.com
- Phone: 407-796-2259
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/RioTWin15/
- Facebook: https://m.facebook.com/riowinfrey/