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Meet Nadja-Timea Scherrer of plus305 in Design District

Today we’d like to introduce you to Nadja-Timea Scherrer.

Nadja-Timea, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am 39, from Switzerland and have been living in the US for the past four years. I first climbed the corporate ladder all the way to Silicon Valley where I worked for Apple in the transcultural field. I studied Intercultural Communication because I truly believe in diversity adding value to absolutely everything. As long as we are able to overcome the fear of “the other,” we can benefit so much from our differences – be they cultural, national, gender, or whatever. Fear just keeps us from living life to the fullest.

What I was missing in the corporate world was the freedom of implementing your own ideas and being 150% passionate about what you do. I decided to partner with the award-winning Creative Director Alberto Jaen from Madrid who had started his own agency plus305. We have since been developing it into a Social Impact Creative Boutique under the same name ( here in the Design District of Miami with agencies in Zurich and Madrid. We are working for awesome brands like Real Madrid, Banco Santander, and Viacom.

Since we truly care about the planet and people and love finding the humane side of brands, it feels like I am finally doing what I am supposed to do. I found my passion at the intersection of business and social impact where we help companies doing well by doing good.

And we walk the talk: we are on the Board of Voices for Children ( and Casimiro Global Foundation (, and we donate 5% of our profit at plus305 to Voices for Children.

Since we are basically an Idea Factory, we also come up with social impact projects like our Global Impact Women’s Network which is very close to my heart ( It is about Sisterhood and Mentorship for women who want to make an impact – no matter how big or small! Or our Zero Waste bartering App Hula ( and our Humbleness and Gratitude Movement #notselmade (

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There have been tons of struggles. From going through a painful divorce to living abroad and feeling isolated to dealing with the uncertainty of entrepreneurship – financially and emotionally.

I would say that my biggest struggle has been trying to change my mindset to the one of an entrepreneur which is not something I grew up with. It is an ongoing process, but even if there are fallbacks, I strongly believe that it is all about intention.

The ancient Vedic scriptures say “where intention goes, energy flows” – I have found this to be very true.

Is there a quality or characteristic that has played an outsized role in your success?
Love has fueled my journey and helped me believe in myself: I am very grateful for my inspiring and loving partner in business and life Alberto Jaen, our little crazy puppy dog Candela who reminds us to take things lightly and have fun on the way, and of course all my loved ones near and far who are always there for me.

I feel that being genuinely generous with my love and time brings good vibes to my personal and professional life.

Truly loving and believing in what you do is very powerful. I believe in the power of passion.

Steve Jobs was quoted as saying: “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance (…)”. This has been a huge challenge for me but I couldn’t agree more.

Being mindful of what keeps me healthy and happy in the process of entrepreneurship has been very helpful. I love my yoga, dance, and meditation practice – everything that keeps me in my feminine flow, staying ambitious and focused without pushing too hard.

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