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Meet Matthew Capala of Alphametic in Downtown

Today we’d like to introduce you to Matthew Capala.

Matthew, please share your story with us. How did you get to where you are today?
When I first moved to the US from Poland, I started off working in construction on the scaffolds of Manhattan. One day, I remember looking around my small apartment right next to the noisy subway train tracks and thinking: I’m going to build something and move up from here.

I quickly realized that the Internet was my safest ticket to the American dream. So, I purchased “Web Development for Dummies” and started teaching myself how to build websites and use content marketing to promote them. I built several websites to practice my skills, some of which eventually grew into successful online businesses. After many late nights of self-guided SEO and content marketing learning, I eventually landed a job at one of the biggest digital agencies in New York.

I continued to grow into a Madison Avenue ad agency executive, while also lecturing as an adjunct professor at New York University. Meanwhile, I was also writing books and building my personal brand by speaking at every stage I could. After some time, I knew it was time to take my experiences and fulfill my vision of building something bigger than myself. I packed up my things, drove down to Miami, and founded Alphametic, my digital marketing agency.

Internet marketing and the drive that I developed through my experiences as an immigrant created opportunities for me in business and life I would not have had otherwise. Today, I use the same techniques to build Internet businesses, deliver results to some of the largest and most successful companies in the world, speak at some of the largest stages all over the world and inspire others to leverage Internet marketing tools to create the life they want.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The road to get to where I am today has in no way been smooth. When I first arrived in the US from Poland, I struggled with getting around in English and adjusting to the fast-paced lifestyle. Working two jobs, I was able to put myself through business school at the City University of New York, but when I graduated in 2008 the economy collapsed.

Then, early on in my entrepreneurial career, I faced multiple setbacks when things didn’t go as planned. What I’ve learned from my failures is that the obstacle is the path to success. If you have no challenges, it means your goals aren’t big enough and that you’re not meeting your full potential. The resistance points I faced are what helped me learn and fail forward. Now, when I face an obstacle, I know I’m doing something right. The bigger the obstacle, the bigger the goal, and the more I’ll be able to learn. I’ve learned through overcoming these obstacles to trust in the process. Each challenge we face is part of the equation. As long as you can see the end goal, you can overcome any obstacle.

Please tell us about Alphametic – what should we know?
My company, Alphametic, is a Miami-based digital marketing agency committed to helping brands achieve greater ROI from their SEO, SEM, social, content and digital advertising efforts. Our data-driven approach is what makes us stand out from other marketing agencies. We make sure that we’re methodical in helping your business grow, and aren’t afraid to modify our efforts to maximize results.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I wouldn’t be where I am today without a tribe of mentors that I’ve had in my life. My earliest mentors include people that I met when I first came to the US, like clients, former bosses and professors. As I started to delve deeper into the world of online marketing, I found that I could connect with other mentors all around the globe, by reaching out on social media and connecting on common digital marketing topics.

Most recently, my professional speaking arrangements have given me access to mentors who I wouldn’t be able to meet otherwise. For example, through speaking at over a dozen Digital Summit events every year, I’ve been able to connect with Carlos Gil, the author of The End of Marketing, and learn how to become a better speaker and social media marketer. By leveraging digital marketing to build my personal brand, I’ve been able to meet smart and successful people who have shared a wealth of knowledge with me.

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