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Meet Lifrancis Rojas in Fort Lauderdale

Today we’d like to introduce you to Lifrancis Rojas.

Lifrancis, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am Venezuelan, I left 22 years ago and moved to Mexico with my husband, I lived there for four years and then we came to Florida where we’ve been with our family for 18 years. I have a Bachelor degree in Business and Finance, and a Marketing Certification. However, I am dedicated full time to the Arts. I used to have an online business and then changed drastically to pursue a career in the Arts. I went to Maria Garcés Art Studio; she taught me not only techniques, she also taught me to expand my creativity even though I consider myself a creative person, I feel I started seeing the world with other perspective. Since then I began to exhibit, I’ve participated in more than 70 shows and each one left me a lesson, friends, and contacts. It is like a chain, once you begin to do it constantly, you start to receive invitations to other shows and events.

In this journey I’ve found many people who have supported me and I am grateful to have them in my life. People think art is a lonely career because you paint alone, but this is a path where you have to be surrounded by other people, for feedback, for company, to create, to organize exhibits, to learn from each other and even to laugh at our mistakes. I am part of Weston Art Guild where I serve as Publicity Chairman, I am a member of Artserve as well and I am always willing to help other organizations or Art groups.

I believe when people do what they love all the results are outstanding, and even if you fail, you keep working nonstop always looking forward and then good things will happen.

Has it been a smooth road?
No, it wasn’t easy. When you start an art career, you have to expose your artwork as much as you can. It is an experiment, a trial, and error. I didn’t know where to begin and I started applying to artist calls, I was rejected in many exhibits that I registered. Now I understand why, at that moment I haven’t exhibit anywhere, I didn’t have a consistent body of work, etc., etc, But all of these stones that I found on my way taught me plenty of lessons which I have been using to continue my path. I know there will be more but it’s OK it means that I still have plenty to learn.

So let’s switch gears a bit and go into the Lifrancis Rojas story. Tell us more about the business.
I’m a visual Artists; I create highly textured paintings projecting a sense of movement and vibrant, colorful surfaces. Utilizing organic materials, I achieve the unique appearance that defines my style.

Sand, different kinds of paper and threads are employed to make a collage on canvas or wood, creating abstracts paintings with unique elaborated textures.

My purpose is to create an imaginary window by which the viewers feel attracted and hypnotized by what is in front of them, asking themselves questions. In the process of observation, the viewer often finds serenity without realizing it at first sight. Although each one of my painting series has its own unique conceptual idea, the constant between them is the idea of emotional healing.

My last series in which I’ve been working for more than a year is “Mending Broken Souls.” I create visible stitches over pieces of paper that are already torn. One of the papers that I use is called “Amate” from Mexico, which has been made since pre-Hispanic times from a tree bark called Jonote. These stitches are done with long or short threads depending on how profound are the wounds. Sometimes they require longer threads. After the texture is applied to the canvas or wood surface, the painting phase begins using wet and dry brush techniques.

Through my work, I aim to transmit the message that it doesn’t matter how broken you are, the wounds will always heal.

How do you think the industry will change over the next decade?
As my career I see myself doing national and international solo shows. Keep participating in quality events, working for the arts and my artwork gain more value. As my style for sure it will keep evolving, changing, transforming… nothing and nobody stays the same, we all have to keep moving forward.

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