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Meet Heather Basagoitia of Mobile Phlebotomy Services of Florida

Today we’d like to introduce you to Heather Basagoitia.

Thanks for sharing your story with us Heather. So, let’s start at the beginning and we can move on from there.
I have been a part of the medical field for 16 years. I am a California girl that planted roots in South Florida in 2003. I received certification in Medical Assisting and Phlebotomy in 2001.

Anyone that knows me well knows what an accomplishment that was for me due to the fact that I have a needle phobia. I spent the next 11 years gaining any experience possible. I worked for many different types of doctors, Holy Cross Hospital, Tri-Counties Blood Bank and small local labs. During those years I slowly realized that I wanted to be my own boss and bring something new into the medical field. The last lab I worked for would receive multiple phone calls regarding home blood draws. After much research I found that Mobile Phlebotomy was far and few in the state of Florida. After a little more research and a reading of the book titled “I Moved Your Cheese” by Deepak Malhotra. Mobile Phlebotomy Services of Florida was born in October of 2012. I jumped in with both feet and never looked back. I had no idea what direction the business was going to take me, but I was confident with the talent I was given. My first success was landing a contract with The Center for Forensic Science Research and Education. I was contracted to draw blood on volunteers headed in to the popular Ultra concert that happens annually. My second success was when I was contacted by a well-known doctor that specializes in Autism, Dr. Brian Udell, asking if I could provide my services to his pediatric patients. Word travels very fast in the autism community. I currently service about 500 clients on my own with 80% of my patients being Autistic. I have found what I absolutely love to do. It is my calling and it is extremely rewarding in many aspects of my life.

Has it been a smooth road?
The fact that I have never taken a business class in my life, was a huge struggle in the beginning. Many long days and nights studying and reading.

I have learned that what brings me the most success is when I step out of my comfort zone. It is not always easy but is necessary to continue to grow and learn.

Drawing pediatrics was definitely a struggle in the beginning as I had avoided drawing children since the day I became certified. Don’t get me wrong, I love children. I just do not like the idea of being the one to make them cry. Also, let’s face it, kids are hard to draw! Today, I joke of the sleepless nights I had, prior to scheduled appointments for babies. After a few pediatric draws I realized I had a niche for it and carried on with less sleepless nights.

Being your own boss is probably the biggest struggle. I have literally put blood, sweat and tears into the business. I feel that some might think that being your own boss means sitting at the beach with a lap top in your lap. For me it means long 12-hour days and a view of the beach driving to my patient’s house if I am lucky. Determination and organization is key. However, having the amazing patients that I do, it makes me feel like I am just catching up with old friends on a daily basis.

We’d love to hear more about your business.
I specialize in and am dedicated to making blood draws easier on you and your loved ones. I am the sole owner and operator of Mobile Phlebotomy Services. I perform blood draws in the comfort of the patient’s home or office starting as early as 6 am. I have a clientele that ranges from Pediatric, special needs, needle phobias and geriatrics.

I am well known in the autism community, especially with pediatric draws. I am extremely proud of the brand I have created for my business. What sets me apart from others is my unparalleled quality of service that is full of professionalism, compassion and patience. The number of referrals I receive is a reflection of the quality of service I provide. I have never advertised the company. I have built my business on word of mouth alone. Parents are telling me they are finding my name in Facebook groups, Instagram and forums that have been created for families with special need children.

Is our city a good place to do what you do?
Yes, I feel like your city is a perfect place for businesses like mine to flourish. The type of service I provide can be used by anyone. In fact, many patients have contacted me from other countries that are looking to come here for vacation or for doctor appointments.

Yes, I would recommend that Miami is a great place to start a business like this. There is only one of me and millions of people in Miami who could use or need my service. So, the more of us, the better.

I believe mobile phlebotomy should be a bigger part of the medical field. It is a service that is definitely needed and needs to have more recognition. I am surprised that there are not already more businesses like mine.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Where I am today would not be possible without the support of Dr. Brian Udell from Child Development Center of America. Both him and his amazing staff have played a huge role in helping me help his patients by making lab work easier for their families.

Dr. Edna Tello from Personalized Pediatrics: Another amazing concierge doctor that has been a big believer in me and my services since the day we met. Another big thank you to Elizabeth Mederos, the founder of Stars Autism School. Lastly, my husband Fernando and my son Corrigan. The best cheerleaders a mom and wife could ever ask for. These amazing mentors and friends that I have met along this journey have helped in more ways than they will ever know.

Together, we are all making a huge difference in people’s lives and that is what will keep me going for many more years to come.

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