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Meet Diego Pocovi

Today we’d like to introduce you to Diego Pocovi.

Diego, please share your story with us. How did you get to where you are today?
My story can be defined as:
-Born in Caracas, Venezuela.
-Grew up playing drums and riding motorcycles.
-Love to fix broken things, passionate for electricity and mechanics.
-Recorded drums in more than 15 rock records.
-Marketing and event cinematographer, based in Miami, servicing worldwide.

When I started in videography, in 1994, I had a very good audio knowledge and this company in Miami saw the opportunity to hire me. Meanwhile, I learned video editing and later the use of cameras and peripherals. In 1997, I started to work as a freelancer and making my own clientele. From that point, it has never stopped.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Fortunately, there have been more ups than downs in my 20+ years as a videographer but for example, sorrowful events like the tragedy of 9/11 brought many things to a low point. Corporate clients stopped producing videos of any type. The whole country was in slow motion. But in the social events area, there was a mixed reality, ironically, some people understood how precious and fragile life can be and wanted to be committed and get married, so the time was good for the wedding industry.

Tell us about your business. What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
We focus on cinematography for social events, corporate meetings and marketing video production for hotels and businesses. In the social area, we do mostly very selective wedding films. I think my style is not for everybody and I want to keep it that way. I love when the client connects or clicks with my style. It’s a totally different experience when they tell you things like “Diego, I am impressed by the way things were put together!” or just “Surprise me!”

For the marketing and corporate videography, I do things to look or feel less cold and more organic and human. I include the storytelling touch to any work, from a marketing product or campaign to a very emotional private event. Every year I have the pleasure to produce about 5-6 events related to cancer survivors and advocates, so my storytelling muse goes to the roof when the editing time comes. I really enjoy the challenge of every production. What I like the most about my work is the client’s reactions after the final product has been delivered. There’s always the surprise factor I like to incorporate to any work.

So, what sets me apart from others? I would say it’s how the story is put together. I give the audience a connection to keep watching the video until the end. But most importantly, the friendly and strong relationship I develop with each and every client.

What role has luck had in your life and business?
I am not sure if any factor has created bad or good luck. I think the fact that I am a musician (drummer) and an electronic technician/handyman has helped in some way. I am very happy about modifying the gear we use in order to make it more reliable or personalized. As a musician, the audio is everything when the editing comes. Also, I can say I’ve been lucky to be surrounded by a great small team. And most important blessed to have reconnected in 2002 with an amazing person who became my wife, and for our 2 daughters and pets.

Contact Info:

Image Credit:
Photography by Zoltán Fényfestö, Nelson Ramirez

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