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Meet Chiantae Campbell of Chic Little Cakes in Ives Estates

Today we’d like to introduce you to Chiantae Campbell.

Thanks for sharing your story with us Chiantae. So, let’s start at the beginning and we can move on from there.
For as long as I can remember, I’ve been an EPIC lover of food. Lucky for me, I had an older sister who loved experimenting with baked goods. What made it even better was that I was allowed to take part in the action.

As the years went by, I began to experiment on my own with a little help from old cookbooks and YouTube. By the time I was 15, I’d managed to create my own from scratch baking business which I ran from home. At that point in time, I specialized in cupcakes and did a few cake orders here and there.

A few years later, I became a graduate of Le Cordon Bleu College of Culinary Arts where I’ve graduated with high honors. Since then, I’ve gotten the opportunity to work alongside and also for some brilliant and talented chefs and will forever be grateful for the experiences and lessons they’ve taught me.

Fast forward a few years and here I am today as the proud founder and lead cake designer of Chic Little Cakes, where I specialize in custom cakes, tartlets, doughnuts, sugar cookies, and an array of other delectably sweet treats. And as I always say, there’s nothing a little gold can’t fix!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
For me, I’d have to say my biggest challenge starting a business in a new city was definitely finding my ideal clientele. If you’ve ever heard the saying “it’s not what you know, but who you know,” then you’ll understand exactly where I’m coming from.

Once word of mouth started to spread, and I started networking more and putting myself out there in person, and on social media this quickly changed and I can’t express how important it is to never lose faith and to keep pushing because you never know where your strengths can lead you.

Please tell us about Chic Little Cakes.
Chic Little Cakes is the home of all things sweet. It’s where my creativity is able to run wild while giving my clients a little taste of heaven. I specialize in custom cakes, tartlets, doughnuts, sugar cookies, and a sweet array of other scrumptious treats. I’m greatly known for my whimsical, funky, and unique creations, and also for being an intense lover of fresh blooms. I always try to incorporate them as much as I can to make my designs stand out from the crowd.

I’d have to say I’m mostly proud that I’ve gotten the chance to create magical experiences for my clientele because, at the end of the day, my job is to make others happy with my craft. I’m beyond humbled and cannot emphasize enough how blessed I feel when my clients shine a positive light on my business because of how my work made them feel. For me, making cakes is much more than collecting a tab. I aim to make memorable moments and lasting impressions on whoever has the opportunity to sample my sweet treats.

What separates me from my competitors is firstly my readiness to learn and improve on my craft. I constantly seek new ways to make my work stand at a higher caliber. Whether that’s testing recipe after recipe to find the perfect one, or enrolling in modern cake decor classes to always stay one step ahead of the game. My patience has grown impeccably from going through trial and error which is a quality any great cake designer should hold.

I also love experimenting with new, bold, and fresh flavors. I believe growing up on the Island of Jamaica had a great deal of influencing this. I change my menu seasonally and add new options periodically that I believe my clients should try and ultimately will end up loving. Being adventurous with cake flavors is something that so many are hesitant about but once given the opportunity to try something spontaneous and fun the experience is mind-blowing.

Lastly, one of the most underrated qualities that many cake decorators ignore, which is having exquisite customer service. Time after time, I’ve had clients say things like “thank you for your kindness and’s rare” or “wow, you’re so sweet and professional.” For me, it’s like second nature. If clients are paying for a service they should be treated as such. Respect and a hospitable ambiance should always be present in any business.

If you had to go back in time and start over, would you have done anything differently?
Throughout my journey, I’ve learned so much from others and from my own mistakes. Looking back, I personally can’t say that I have any regrets or would do anything differently, because any setback I’ve had along the way has been a lesson learned. Without those experiences, I wouldn’t be able to be where I am today, and for that, I will always be grateful. My advice to anyone starting off on the road of entrepreneurship is to enjoy the process and embrace every single aspect of it.

Contact Info:

Image Credit:
Carla Santos for the personal photo.

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