Today we’d like to introduce you to Celine Hakoun.
Celine, can you briefly walk us through your story – how you started and how you got to where you are today.
I had the idea for 3-2-1 Framboise when my son was born last year.
When I was pregnant, family and friends from Europe were sending me boxes filled with awesome clothes that I’d never seen before. Adorable clothes that looked easy to use, they were soft and so stylish. I’d never seen anything like that in stores here, in the US.
I liked the idea of receiving these clothes by mail. It was a bit of luxury, receiving what baby needed without having to lift a finger. I combined both ideas and created the luxurious subscription box delivering European baby clothes to stylish parents in the US.
Now, I work directly with talented European baby clothes designers to bring their gorgeous brands directly to parents’ door, every month.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, the road hasn’t been smooth, but it has certainly been fun and exciting!
Because the fashion industry works on a very specific scheduled, I’ve had to learn to plan six to nine months ahead. I’ve also had to learn how to import clothing into the US, and create a smooth process to get boxes out to customers seamlessly.
But that’s what makes entrepreneurship so rewarding: creating something from scratch and making it better every single day.
Please tell us about 3-2-1 Framboise.
My company uses the subscription model to help sleep-deprived parents get their hands on stylish, truly comfy and adorable baby clothes.
Without having to lift a finger, parents get a gorgeous box delivered to their doorstep every month. They’ll discover independent brands not available anywhere else in the US.
We specialize in French and European brands for babies size 3 months to 18 months. We’re known for the incredible quality of our items. The seams are perfect, the fabrics are soft, the colors are vibrant with adorable details.
I am very proud to introduce US parents to amazing independent baby clothes designers. I love creating new relationships with new designers all the time. I care very much about the quality of the product, and am always excited to spot great collections to share with my customers.
What sets us apart from others is our attention to detail, and personalized styling service and our unique collections.
- Website: http://www.321framboise.com
- Email: email@example.com
- Instagram: @321framboise
- Facebook: https://www.facebook.com/321framboise
- Twitter: https://twitter.com/321framboise