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Meet April Rodriguez of The Cannabis Division of Keyes Company in South Florida

Today we’d like to introduce you to April Rodriguez.

April Rodriguez was born and raised in Miami, Florida. She grew up in a large Hispanic home with her parents and five siblings. While in college, this diligent student started her career as a paralegal at a real estate firm in 1999. There she was amazed at all the facets of real estate. She expanded her knowledge of the industry by becoming a mortgage broker in 2003 and later a realtor in 2006. In late 2008, her father was diagnosed with advanced prostate cancer. That devastating news sparked April’s interest in cannabis and its medicinal benefits. In 2013, cancer took her father’s life and that further motivated her to build awareness of the benefits of cannabis. In 2016, her determination proudly earned her a broker license.

Throughout the years, April has established herself as an advocate, educator and professional in the emerging and rapidly growing cannabis industry. For nearly a decade, her talent has successfully assisted multiple cannabis corporations plan and expand their businesses throughout the state of Florida and has extended her reach across the country. Due to her extensive knowledge in this industry, she was recently appointed as Head of the Cannabis Division at The Keyes Company and she is a member of the Women’s Cannabis Chamber of Commerce. April’s passions include her husband and three boys, traveling and enjoying different cuisines.

Has it been a smooth road?
The road to success in real estate is never a smooth one. Learning through experience is both challenging and rewarding. Real estate school only prepared me for the ideal scenario with customers, but it didn’t cover real-life situations. With respect to the cannabis industry, the stigma of its illegal status on a federal level has been the greatest challenge as its difficult to convince landlords and the public to accept cannabis as anything other than a Schedule 1 drug. Through education and personal experience, I’ve seen cannabis help many debilitating conditions.

We’d love to hear more about your work.
I have been with The Keyes Company for almost 5 years and recently in 2019 it launched a new dedicated division to serve clients in the burgeoning cannabis industry. After working in this industry for the last decade, it was a proud moment when I was asked to lead the cannabis division within the firm. As Florida’s cannabis industry expands, Keyes is uniquely positioned to assist businesses that cultivate, process and distribute such products.

Keyes is the largest independently owned real estate firm in Florida and a Top 30-ranked firm in the entire United States. In 2018, Keyes generated $6.7 billion in real estate services across its Family of Companies.

Let’s touch on your thoughts about our city – what do you like the most and least?
The energy in Miami is like no other place. There is always something to do whether it be indoors at a number of great museums or outdoors at the beach or at a local park. Having lived in this community my entire life, I have seen firsthand how Miami has evolved over the past 30+ years into a place that is diverse, vibrant and open to new ideas. I could do without the time spent in traffic, but I do enjoy having the opportunity to catch up on my podcasts and audiobooks.

Contact Info:

  • Address: 809 N Flagler Avenue
    Homestead, FL 33030
  • Website: aprilrodriguez.keyes.com
  • Phone: 305.962.0419
  • Email: aprilrodriguezpa@gmail.com

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