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Meet Alexandra Rosenzweig of Sleek Treat in Boca Raton

Today we’d like to introduce you to Alexandra Rosenzweig.

Alexandra, please share your story with us. How did you get to where you are today?
My background is in Neuroscience and I worked in the Biotech industry but 5 years ago I was diagnosed “prediabetic” by my doctor, this was a huge wake-up call about my overall diet and lifestyle. My doctor advised me that if I didn’t improve my lifestyle, I would be put on a lifelong regimen of pills and probably have to give myself insulin shots. He told me that “insulin resistance” is caused by an unbalanced diet, inactivity and an unhealthy food supply and it leads to being a prediabetic, and often subsequently, becoming a Type 2 diabetic. I have family members who live with diabetes and I was determined to change the path I was on.

I was living in Manhattan at the time and I made it my mission to visit all the health food stores I could find. I figured if I could substitute unhealthy snacks with healthy ones, how hard could it be to live healthy? Boy, was I wrong? After months of relentlessly searching, I found fewer than a handful of snacks I could indulge in guilt-free. I couldn’t believe that the city is known as the “Center of the Universe” didn’t have some simple, healthy treats that I knew I needed to keep myself healthy. Once I was on the healthy track, I was able to lose 30 lbs and get my blood sugar levels back within the normal range. My doctor was astounded and proud of the work I had done, he encouraged me to maintain this lifestyle – I was happier, I had more energy and even my teeth were in far better shape!

My path led me to seek out low carb start-up companies and small-batch producers and I would order large quantities and pay high shipping fees just so I could try them. I thought it was unfair that I had to jump through hoops to stay on the already-difficult healthy journey. I began forging relationships with many owners of these manufacturing companies and absorbing all the nutritional information I could. When I learned that more than 100 million U.S. adults (and many more children) are now living with Diabetes or Prediabetes, I knew I had to create a service that could reach everybody who could benefit from a low carb life.

Sleek Treat is a passion project. I believe everyone should have access to low carb, healthy snacks. In changing our diets, we create a preventive health plan – which any doctor will tell you is far more effective than treatments afterwards.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Sleek Treat is a service that seeks not only to improve the overall health of those who try it, but it’s really about living a life in tune with what your body is telling you and recognizing the importance of the choices you make with your food intake.

It is not easy to bring a new concept to market and trying to educate consumers about taking health advocacy into their own hands can sometimes feel like an uphill battle. It is a challenging endeavor and I don’t think it ever will be, but if it wasn’t challenging I suppose I wouldn’t be the first one to do it here in the United States. The overall nutrition knowledge and standards are higher in other countries where Low Carb eating is actually widespread, and it is my belief that we can get there, too!

We need to improve education, healthy food availability, and food industry standards. In general, we need to stop equating the value of food with its quantity – better ingredients and quality ought to be the priority from a public health standpoint.

So let’s switch gears a bit and go into the Sleek Treat story. Tell us more about the business.
Sleek Treat is a low carb, natural and healthy Subscription Box. We are known for curating products from small-batch producers all over the world and sending them directly to your doorstep. Our boxes contain a myriad of snacks, both sweet and savory to satisfy your cravings guilt-free with no added sugar.

We are most proud of our work discovering new-to-market products and empowering those in the Diabetic community to recognize that there is a Snack Subscription Box that they can indulge in without worry! We are known as a reliable company for Ketogenic dieters and fitness enthusiasts when they want to treat themselves without worrying about cheating on their diets.

Sleek Treat arrives at your door like the perfect gift for everyone in the family. Every box is hand-curated and gift-wrapped with tissue paper and unique themes and stickers every month. Our insert cards are included in every box and detail what makes each product unique, its nutritional information and suggested serving size. We’re sure you’ll find your new favorite snacks and it will revolutionize the way you look at snacks. Give us a try, we bet you’ll never guess there is no added sugar.

Has luck played a meaningful role in your life and business?
I believe everything happens for a reason. I know it is my mission to provide knowledge and to cultivate the lessons life has taught me into a better way of life for others. We are all so interconnected now as people and there is a profound goodness that can come from that if we share our ideas and work cooperatively with others.

I have been very fortunate to overcome many health hurdles in my life but it has served to solidify my resolve to improve the quality of life for the Diabetic community – and for our society as a whole.

Pricing:

  • $34.99 per month
  • $39.99 per month (Cold Shipped)

Contact Info:


Image Credit:
David Mina, Ashley Fischer, Laura Pavlakovich

Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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