Today we’d like to introduce you to Julieta Ramos.
Julieta, we appreciate you taking the time to share your story with us today. Where does your story begin?
I was born and raised in Coghlan, Buenos Aires, Argentina, and I started doing nails in 2009. What began as curiosity quickly turned into a profession. I didn’t come from a business background. I simply fell in love with the precision, the structure, and the creativity behind nail design, and I committed myself to learning everything I could.
In 2017, together with my best friend, we opened Rock Your Nails in Belgrano. What we thought would be a small studio grew into a ten-year project that shaped us both personally and professionally. For a decade, we built a loyal community of clients, trained students through our academy, and developed a retail space offering international nail products. It wasn’t just a salon, it was a space where we worked long hours, made mistakes, learned constantly, and grew alongside our team.
Competing at Nailympia Orlando was another important chapter. Preparing for it required discipline and intense training, especially in acrylic structure and competition standards. Winning two gold medals (L&P Sculpture and L&P Tips Overlay) and two silver medals (Perfect Match and The Joy of Nails) was an honor, but more than the medals, the experience pushed me to refine my technique and understand the level of detail required in international competitions.
After Argentina, I moved to the United States, spending time in Boston and eventually continuing my journey in Miami. Relocating meant starting over in many ways. It required patience and adaptability, but it also gave me the opportunity to expand my technical focus. Currently, I am specializing further in Russian manicure techniques in Miami, dedicating time to perfecting cuticle work, structure, and long-lasting precision finishes.
My career has been built step by step — through practice, consistency, and community. I see nails not just as a beauty service, but as a craft that requires discipline and respect for detail. I’m still learning, still evolving, and continuing to build with the same passion that started it all in Buenos Aires.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely has not been a completely smooth road. Every stage of my journey has come with its own challenges, both professionally and personally.
Opening and sustaining a small business in Argentina for ten years required resilience. The economic instability, constant inflation, and regulatory changes make entrepreneurship particularly demanding. Planning long term is difficult when costs shift constantly and uncertainty is part of the system. We had to learn how to adapt quickly, manage resources carefully, and stay creative even in unpredictable circumstances. That experience strengthened my ability to problem-solve and operate under pressure.
Migration brought a different kind of challenge. Moving to the United States meant stepping outside of everything familiar — language, culture, professional network, and even identity. Starting again in a new country as a Latina entrepreneur required humility and patience. There is a cultural shift in communication style, business expectations, and client relationships. Building credibility from zero, especially in a competitive market, forces you to rely not only on talent but on consistency and character.
There were moments of doubt — questioning whether starting over was the right decision, or whether rebuilding in a new system would be worth the effort. But those periods also shaped my perspective. They taught me adaptability, emotional discipline, and the importance of long-term vision.
Looking back, the obstacles were not interruptions in the journey; they were part of the formation. Navigating economic instability, cultural transition, and professional reinvention has made me more strategic and grounded. Growth did not come from comfort — it came from learning to move forward despite uncertainty.
Can you tell our readers more about what you do and what you think sets you apart from others?
My work lives at the intersection of technical nail craftsmanship and visual art. While I am deeply committed to precision gel systems and Russian manicure techniques, a significant part of my creative identity has developed through nail art exhibitions.
Participating in nail art exhibitions shifted my perspective completely. It moved me from thinking about nails as a service to seeing them as a conceptual medium. Preparing exhibition pieces requires intention, storytelling, and structure. It is not about trends or client requests — it is about expressing an idea through texture, composition, and form.
Through that process, I began expanding beyond the nail surface itself. I started exploring painting and small-scale sculpture, translating the same principles I use in nail structure — balance, control, architectural awareness — into other artistic formats. That transition felt natural because nail art, at its highest level, is already a form of micro-sculpture.
What I am most proud of is my ability to evolve. From entrepreneurship to competition, from salon work to exhibitions, each stage pushed me to redefine what my craft means. What sets me apart is not just technique, but the willingness to treat nail art as a serious artistic discipline — one that can exist both inside and outside the salon environment.
Are there any books, apps, podcasts or blogs that help you do your best?
Yes, I use several resources that help me perform at my best, both personally and professionally. I read a lot of psychology books, and one of my favorite authors is Gabriel Rolón. His work has helped me better understand emotions, human behavior, and self-awareness. That understanding has been very important for my personal growth and for improving how I relate to others.
I also enjoy meditation books and podcasts focused on mindfulness and mental clarity. These practices help me stay grounded, manage stress, and maintain focus, especially during demanding periods. They support my ability to stay centered and intentional in both my creative and daily life.
In terms of practical tools, I use apps like CapCut, Lightroom, and InShot for content creation. They help me express my ideas visually and maintain a professional online presence. I also use social media strategically to observe trends, study branding, and stay connected to what is happening in the beauty and wellness industries.
Overall, psychology, meditation, and creative tools play an important role in helping me stay balanced, inspired, and continuously growing.
Contact Info:
- Instagram: https://www.instagram.com/rockyournailsusa
Image Credits
1. Working at Rock Your Nails (my first nail studio in Buenos Aires 2017)
2. Teaching at Rock your Nails School 2021
3. Press on nails for Valentines
4. I began with the Russian Manicure Miami 2025
5. Medals i won at Nailympia Orlando 2024
6. 3D acrylic flower nails
7. Handpainted Dalmatian Nail Art
8. Nail Art work for Nailyimpia London 2024
