Today we’d like to introduce you to Kefryn Reese.
Hi Kefryn, we’d love for you to start by introducing yourself.
I’m a third-generation Miami Realtor, but my path into real estate wasn’t linear. I grew up in Miami—my mother was born here in 1948—and real estate was always part of my world. My grandfather started a commercial brokerage in the 1960s, and both of my parents worked in the industry. Still, I initially followed a different path.
I studied Spanish Literature and Latin American Studies and spent time living in Spain, Venezuela, and Argentina. After graduate school, I worked as a news translator and then spent ten years at the University of Miami, first as a study abroad advisor and later directing the Office of Prestigious Awards and Fellowships. I loved that work—it allowed me to stay connected to international education and help students pursue ambitious goals—but over time, I felt pulled toward something more entrepreneurial.
When I started my family, I began to rethink what I wanted my career to look like. I was inspired by women building their own businesses, and real estate felt like a natural transition—it combined my family background, my interest in people, my connection to Miami, and my talent for research, analysis, and storytelling. I had also maintained my real estate license since college, so the shift was already in motion.
Over the years, I’ve built my business around relationships, strategy, and a very hands-on approach. In 2026, I was honored to be selected as a Rising Star with SERHANT., which felt like a meaningful reflection of that work. I take a lot of pride in helping clients navigate important life transitions and in positioning homes thoughtfully in a competitive market. I’ve also stayed closely connected to my community, particularly through my children’s school, where I serve on the board of the Spanish International Parents Association and support bilingual education initiatives.
Today, I’m continuing to grow my business in a very intentional way—expanding my team, exploring ways to incorporate sustainability and historic preservation into my work, and staying deeply rooted in the Miami community that has shaped me.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It hasn’t been a completely smooth road. There’s a statistic that roughly 75% of new agents don’t make it through their first year, which really speaks to how challenging this business can be at the beginning. Like many people entering real estate, I had to learn that success takes time, consistency, and resilience. Early on, one of the biggest challenges was understanding the practical side of transactions—who is responsible for what, how timelines really work, and the many “unspoken” ways things are done that you don’t learn in licensing courses.
Real estate can also be a very independent—and at times lonely—career. It takes time to build a steady pipeline and develop a clear sense of your own approach. For me, another challenge was transitioning from a structured university environment into a fully entrepreneurial role. It required a shift in mindset and a willingness to embrace uncertainty.
This career also made me tougher. There’s a fine line between being service-oriented and being a people pleaser (guilty!), and if you don’t learn to stand your ground, you can get eaten alive. I’m proud of how this experience has pushed me to advocate for myself and my clients and to truly understand and articulate the value in what I do.
There’s also the reality that failure is part of the equation. Deals fall apart, opportunities don’t always pan out, and you have to keep going to bat. That resilience—showing up, staying consistent, and moving forward—has been one of the most important lessons along the way.
Alright, so let’s switch gears a bit and talk business. What should we know?
My business focuses on guiding clients through important life transitions using real estate, with a specialization in Miami’s core neighborhoods—Coral Gables, Coconut Grove, and what I call the “Coral Way Corridor,” the stretch between Brickell and Coral Gables that includes Shenandoah, The Roads, and Silver Bluff.
What truly sets me apart is the way I connect people to the city. I’m a third-generation Miami Realtor, and when you work with me, you’re not just getting market expertise—you’re gaining a deeper understanding of Miami itself. I’ll often share stories about a neighborhood—sometimes even from my grandfather’s time—that give clients a sense of how the area has evolved and why it matters today.
That comes from a genuine love for Miami—its history, landscape, and culture. I remember a friend once told me Miami had “no soul,” and I was genuinely offended. It’s a young city, but I’ve always felt it has something special. That belief shapes how I work—I help clients see the depth, character, and story behind the places they’re considering.
I naturally see stories all around me, and I bring that into my work. Real estate is a dynamic, people-oriented business, and I believe that when clients feel connected to a place, they make better, more confident decisions.
At the same time, I’m very hands-on and strategic. I focus on preparation, positioning, and communication to achieve strong results, and I’m known for going the extra mile to get deals across the finish line. Over the past six months, my single-family and townhouse listings have sold about 60 days faster than the Miami-Dade average—and at roughly 3% higher sale-to-list ratios—which I think speaks to how impactful that preparation can be.
At its core, my brand is about combining expertise with a deep appreciation for Miami—and helping clients not just buy or sell a home, but truly connect with where they live.
What do you like best about our city? What do you like least?
I grew up in Miami in an English-speaking household and don’t have Hispanic heritage, but my mother—who was born here in 1948—always encouraged me to learn Spanish because she understood how important it was to fully engage with the city. At the time, I didn’t fully appreciate it. It wasn’t until I left Miami to go to college in Boston that my perspective shifted. There’s a quote from The Wizard of Oz that I often think about—sometimes you have to leave home to find home.
When I committed to learning Spanish and eventually returned to Miami, I experienced the city in a completely different way. I was able to connect more deeply with its people, culture, and everyday life.
That’s what I love most about Miami—it’s home, but it also feels like living in a foreign country. There’s an energy, diversity, and richness here that you don’t find anywhere else in the United States.
At the same time, that’s also what can be challenging. Miami has a history of being a transient city. For many people, it’s a temporary stop, and not everyone sees it as a long-term home. Because of that, I sometimes feel that the voices advocating for Miami’s future—its environment, its historic preservation, its long-term planning—are quieter than those focused on short-term gain.
It’s a city with incredible potential, and I think one of the most important things we can do is continue to invest in it as a place worth preserving and growing thoughtfully.
Contact Info:
- Website: https://kefryn.serhant.com
- Instagram: @kefryn
- Facebook: https://www.facebook.com/kefrynreeserealestate
- LinkedIn: https://www.linkedin.com/in/kefrynreese
- Youtube: @kefrynreese
- Other: @kefrynreese2 (TikTok)
