Today we’d like to introduce you to Taylor Schear.
Taylor, can you briefly walk us through your story – how you started and how you got to where you are today.
3 years ago I embarked on this so called “social media journey”. One night out to dinner I decided I had to start doing something with all of the photos I took of food… a few hours later and my first Instagram was born- @soflofoodfinds. After being approached by brands to collaborate over and over, I realized there was a huge gap in the market place. Influencers didn’t know what to charge brands, and brands didn’t know what to pay influencers. This lead me to hosting many influencer events, dines, and campaigns. I began working for a start up for over a year, and finally branched off to launch my agency.
This April I officially launched Sheer Media. Sheer Media is a full service digital and experiential agency with a focus on events, influencer integration, and creative branding. As of today, we have officially worked with over 600 influencers, 50 brands, and 25 venues.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Nothing about Sheer Media has been a smooth rode. To preface, I am nothing close to being a hard-core “feminist”….. but damn is it hard to be a young woman owning a business. I have had countless men walk out of meetings or refuse to speak business with me based off a first look even. I quickly learned to get over this, but soon thereafter other obstacles arose. No one really teaches what it takes to run a business. Managing expenses, employees, taxes, and legal takes patience, perseverance, and an understanding you need to find good people to help you. Once you allow yourself to recognize you can’t be the best at everything, you experience tremendous growth.
Alright – so let’s talk business. Tell us about Sheer Media – what should we know?
At Sheer Media, we are most proud of the relationships we form. I have always been a people person, and think there is truly something valuable in making people feel good. Every service we offer comes from the foundation of getting to known the people behind the brand, their story, and what truly makes them special.
Once we get to know the story, then we can begin to implement the community piece. Sheer Media has a hyper local focus, and takes pride in accelerating the Miami community. With this in mind, we host events that bring new creative elements to the city while placing amazing brands on site for exposure.
So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
As a woman, I think the focus on gender has become quite over-played. Ultimately every person on Earth is given the same world at their finger tips. Everyone has the opportunity to overcome their circumstances and leave their mark on the world. If anything, I am more fired up to prove anyone who has ever doubted me wrong.
Pricing:
Contact Info:
- Website: sheermedia.co
- Phone: 954-471-7910
- Email: [email protected]
- Instagram: https://www.instagram.com/taystytravels_/
