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Meet Priscilla Rojas of Alpha Entertainment Services in Doral

Today we’d like to introduce you to Priscilla Rojas.

Priscilla Rojas is a filmmaker from Caracas, Venezuela. She holds a Bachelor’s Degree in Media Communications and earned her Master of Fine Arts Degree in Film Production at Full Sail University. Actually, she’s doing an Associate of Photographic Technology at Miami Dade College.

Priscilla worked and produced over 16 short films during 2015-2018. Her films include Blue Blood, an experimental short film that has been selected by 8 film festivals all around the world including Romania.

Another short film she produced is entitled Bad Taste. She has the opportunity to lead over 60 crew members during the 5 days of production, and most importantly, finished the movie on time and on budget. This film was recognized in the First Mexican Contemporary Film Festival in Orlando 2016 by the Consulate of Mexico In Orlando and selected in other 14 festivals in the United States.

After this film, Priscilla produced an Indie Short Film called Only For You. She enjoyed working with children on the set, scouting locations, managing permits, deal memos, and agreements such as child labor, location agreements, the crew and cast deal memos, catering, and craft services.

Her most recent short film is entitled Agonia, which has won 34 awards all around the world. In this short film, she was the 1st Assistant Director and Script Supervisor from the recognized director, Cesar Román Bolívar and the executive producer, Luis Luyando. This film has been selected and screened in the most important festivals of Cannes, Paris, London, Rome, New Delhi, Burbank, New York, Los Angeles, Coachella, Miami, Washington. It is a 13 minutes shocking short film that shows the reality of those who no longer have a voice, victims of the excessive abuse of force and power.

In 2018, Agonia was released in a private screening with more than 256 attendees. The screening was made on one of the best cinema in Miami, CMX cinema in Brickell City Centre.

Also, Priscilla is the director and general producer of two TV shows La hora del Brunch; a live magazine broadcasted in Mira TV, and Destino en la Mira; a show about tourism and gastronomy. Thanks to the reception of the audience and ratings, la hora del brunch was selected as official press to cover the Cannes Film Festival 2017 and 2018 for VME TV. For this press coverage, she won a Telly Award for Audience Best Segment/Program.

On the other hand, her passion for the entertainment world has led her to be one of the founders of a film festival in Miami about horror, science fiction, and suspense short films entitled Miami FearFest. In October 2018, the third edition of this festival will be held with short films from Spain, Japan, Denmark, Australia, Andorra, The United States, among others.

The Miami FearFest is an indie horror, suspense, and sci-fi film festival breaking into the Miami art scene. The mission of this film festival is to bring the best creations from independent filmmakers around the world and create a friendly atmosphere where filmmakers can meet each other, watch other people’s work, and have feedback from film professionals such as Bill W. Benton, an American sound engineer. He won an Academy Award for Best Sound with Dances with Wolves (1990); Peter Gordon, a Media Executive, content expert, writer and educator with successful experience building brands, driving revenue, and profit growth for television networks; Van Manson, a feature film screenwriter, short story author, and aspiring novelist; Davey Jay, an entertainment lawyer. Her clients include Oscar, Emmy, and Grammy winners, along with artists and creatives who are just beginning to embark on their careers; Larry Katz is an American 2nd Assistant Director. His credits include films like Dawn of the Planet of the Apes, Captain America: The First Avenger, and X-Men: First Class and TV shows including ER and Seventh Heaven; Abraham Pulido, a longtime Hispanic director in the USA and Latin America; Alejandro Hidalgo, Flavio Pedota, among others.

As a bilingual (Spanish – English speaker), Priscilla knows the importance of telling stories through their own experiences without leaving aside the purpose of entertaining people with more complex visual narratives.

Film and TV is her passion, but also commercials, music videos and press coverage for special events such as Latin Grammys, Cannes Film Festival and more.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Since I was young I have been working in print, digital and conventional media. For me, it has been a long journey where I had to demonstrate my knowledge and passion. Many people in the entertainment industry believe that being young means not having experience and it’s not like that. Everything depends on the preparation of the person. Today, I have my bachelor degree and master degree and every day I keep learning.

Alright – so let’s talk business. Tell us about Alpha Entertainment Services – what should we know?
Alpha Entertainment is a full-service company with offices in Miami that suits your communication needs. We developed corporate videos, commercials, films, music productions, graphic designs, and animations. We also offer corporate image counseling and events productions.

I started this company with my sister, Linda Rojas, film and tv producer. A visionary person with an incisive taste in business and a great passion for doing what she loves with persistence and determination.

In this case, we are happy with the company achievements and the people we worked with in music videos, tv shows, films, events, and public relations. We are known more by doing film and tv shows and public relations. We had worked with companies such as Food Network, Pepsico Latin America, VME TV. Also, with new talents and influencers such as Alessandra Villegas, Franjio Useche, Markomusica, Chef Walter Martino, Michelle Posada, Joha Clavel, Alfred Santamaria, and many others. Film professionals such as Bill W. Benton, Alejandro Hidalgo, Abraham Pulido, Guillermo Londono, and more.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I started this company with my sister, Linda Rojas, film and tv producer. A visionary person with an incisive taste in business and a great passion for doing what she loves with persistence and determination. With a Master’s Degree in Business Administration along with an upcoming career in Journalism, she decided to lead
the Alpha Entertainment Services team as an Executive Producer which represents a big responsibility managing our resources to produce high-quality content and be the foundation for great projects. She will be part of the jury in this new edition of the Miami FearFest 2018.

Also, I have to credit my parents. They are my biggest mentors. Also, my Full Sail professors such as Bill. W Benton, Davey Jay, Van Manson, Peter Gordon, and Jeffrey Lehman. They did not only guide me in my Master’s Degree, but we have been able to work together. Each of them taught me the importance of hard work, entertainment law, teamwork and responsibility.

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