Today we’d like to introduce you to Keren Yoshua.
Thanks for sharing your story with us Keren. So, let’s start at the beginning and we can move on from there.
I started this whole adventure back in 2009 when I lived in Madrid, Spain.
I was looking for a job in advertising, my major, but it wasn’t easy, so I decided to start my own company. It all began buying and wholeselling artisanal jewelry but I never really completely loved what I was selling, so I decided to start designing some of my own pieces. That day, I became a jewelry designer and to this day every piece of ARTIZAN JOYERIA is designed by me.
In 2015, I moved to Miami and we opened the company in this sunny and beautiful city. It’s been a great journey with ups and downs but definitely a very exciting one.
Since opening here in Miami, we have been to many shows in NYC and now the brand has expanded with a presence in other cities in the USA as well as South and Central America.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Leading sales has always been challenging for me. It takes a lot of work and beyond that, it requires a lot of courage and willpower. Courage to knock on doors knowing that there is always a possibility of getting rejected and willpower to keep on doing so regardless.
Starting a brand is not easy but in today’s business world almost nothing is. You have to know that it is going to take time and that on many occasions you will be rejected. Not everyone is going to like what you do, but you need to push forward and keep creating! It’s important to always believe deep inside that you can do it!
What should we know about ARTIZAN JOYERIA? What do you guys do best? What sets you apart from the competition?
Artizan Joyeria is known for its one-of-a-kind statement pieces. We are a fashion jewelry brand specialize in creating very avant-garde and fashion-forward jewelry.
Transporting the simple into thoughtful and exquisite fashion statements, each of the pieces blends handmade, traditional techniques with innovative, detailed experiments in design and silhouette.
What helps us stand out in this very competitive world is the creativity behind our designs, they are always very different and unique and people like that.
It would be great to hear about any apps, books, podcasts or other resources that you’ve used and would recommend to others.
I keep all the fashion magazines apps on my phone, especially VOGUE, also, I watch YouTube to learn more about e-commerce and Instagram.
Contact Info:
- Website: www.artizanjoyeria.com
- Phone: +1 305 487 3101
- Email: info@artizanjoyeria.com
- Instagram: https://www.instagram.com/artizanjoyeria/
- Facebook: https://www.facebook.com/artizanjoyeria/
Image Credit:
Indra Rodriguez, Manne productions
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