Today we’d like to introduce you to Paige Held.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve been teaching yoga for 20 years. When I started I was 19 years old, even back then I knew I wanted to open up studios around south Florida and beyond. I worked for other people building my craft, and reputation before I opened my first location in Fort Lauderdale in 2010. I pretty munched worked 24/7 and became a success in a short about of time. That lead me to open my second location off 17th causeway in Fort Lauderdale in 2013. After that studio proved to be a success I was presented many offers for investment to grow the business. My first investor turned out to be a nightmare, but provided many lifelong lessons. Today I own 4 locations and have since gone into business with amazing partners that have the same vision as I do to bring my brand to south Florida and beyond. Yoga is my life, I am super passionate about my studios, my brand, and brining our style and vibe to the community.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I literally laughed out loud when people ask me this question. No smooth road here.
There’s so much hard work that’s goes on behind the scenes that a business owner goes through when building their brand. I continually ride the waves of ups and downs. I continually make mistakes, but the great thing about these mistakes is, that they are the building blocks for growth. All the friction that we go through really is an opportunity to create change for the better. I’m so blessed to have blended my passion and hobby with my career. Like any other business owner/ Entrepreneur, you have your ups and downs but I always have my yoga mat to catch me.
Yoga Joint – what should we know? What do you guys do best? What sets you apart from the competition?
We are the Yoga Joint. We specialize in hot power yoga we call Fusion Flow. This class is a 60 or 75 min class that will systematically bring blood and oxygen not only to your brain but all your organs and your muscles. You will access flexibility and strength that you may have lost along the way. This class helps you detox from the stresses of life mentally physically and spiritually. The classes are lighthearted, choreographed to great music, and always have an inspiring message that will leave you feeling amazing. Our classes are in amazing work out on their own, or a great addition to other workouts you may be doing. We also offer a Core classes. Our core class is a yoga/Pilates mat class infused with HIIT method (high intensity interval training) this class is also in a heated room, to fun music that will for sure get your heart rate up and your core strong. We offer yin yoga, meditation classes, workshops, prenatal yoga, kids yoga, and yoga teacher training. At our studios, you will find the latest and the greatest of workout apparel, after yoga clothes, and everything you will need for a class.
What moment in your career do you look back most fondly on?
It’s hard to pick just one thing that I’m proud of. I’m very proud of my team of managers that run the yoga studios, and the amazing teachers that bring so much to the table every day. I’m very proud of our teacher training program that I, along with my best friend Kelly Green created. In this program, we teach yogis how to become amazing yoga teachers. We also have a scholarship program where we offer full and half scholarships to deserving hard-working yoga students that are looking to become a teacher. One of my prouder moments of my career was when I was on the cover of Yoga Journal a National and international yoga magazine.
Contact Info:
- Website: Www.yogajoint.com
- Phone: 954-764-7744
- Email: paige@yogajoint.com
Image Credit:
Channing Coe
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