Today we’d like to introduce you to Christine Martinez.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Avant Garde Salon & Spa is located in the heart of Coral Gables for 40 years.
Avant-Garde prides itself on being the best salon for hair and Spa services
The salon was established in 1976. In a very short time, this little salon became very successful and well known in Miami, but we reach clients as far as Fort Lauderdale, west palm beach, etc.
In 2010, Avant-Garde Salon & Spa was purchased by a French visionary who previously owned and managed a high-end spa in Cannes on the French Riviera, starting a new era in the salon’s successful history with the “French flair and glamour”. The salon still continues the tradition of excellent customer service, offering complimentary drinks and sweets while you are enjoying the vibe of the place.
Our image is well represented by the celebrities exposing our name on TV, the different social media, our good reviews on Yelp, Google, our recent accreditation by the BBB, our participation to different charity events on different causes like Miami Children hospital, blue water association, University of Miami, St Jude, Christ Journey…
We are also glad to work in close collaboration with the high-end hotels like the Biltmore, the Hyatt, the Westin and are grateful for their referral and the trust they put in our Salon for taking care of the beauty of their bridal group and special event customers, which represents our main focus at this moment. We are proud today to serve the third generation of our first clients to prepare prom or about to be married.
The ambience that our team bring to Avant-Garde by working with its heart, respecting, supporting each other, the enthusiasm for challenge is the key of our success.
We also believe that a permanent instruction is vital for our creativity motivation and the passion that we dedicate to the Beauty Industry.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the biggest obstacles has been when I relocated from my country of origin France to the united states and purchasing a well-established salon because of the language barrier, I had to quickly learn English and Spanish, learn how to manage and get the respect of 40 plus employees, also had to completely remodel salon as well as update with new products and trends and make myself known to employees, clientele, and business owners as the new owner of Avant-Garde salon and spa.
Please tell us about Avant-Garde Salon and Spa.
We do just about everything; Hair coloring, we specialize in special techniques such as the Ombre, balayage, highlights, color corrections. We also do haircuts for men and woman also children, perms, keratin and smoothing straightening treatments. We do facials, laser hair removal, body treatments. We specialize in makeup application, manicures and pedicures, waxing and we are well known for our bridal events in salon and on location. We carry high end products such as Oribe and Kerastase.
Do you look back particularly fondly on any memories from childhood?
Dreaming of becoming a business owner in the beauty industry as every little girl wishes that.
Contact Info:
- Address: 155 Miracle Mile, Coral Gables, FL 33134
- Website: www.avantgardesalonandspa.com
- Phone: 3054428136
- Email: christine4avantgarde@gmail.com
- Instagram: @aghairsalonandspa
- Facebook: Avant-Garde salon and spa
- Twitter: @coralgableshair
- Yelp: https://www.yelp.com/biz/avant-garde-salon-and-spa-coral-gables-4
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