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Meet Ariel Haroush of Outform in Wynwood

Today we’d like to introduce you to Ariel Haroush.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Dare to Innovate is the approach I take for everything I do in both my business and personal life. I am driven by creativity and innovation to achieve success, and I bring this passion and tenacity to secure my clients’ success in the marketplace. With over 15 years of experience connecting brands with their consumers through innovative experiences.

As Chief Executive Officer at OUTFORM, an international company that has gained worldwide recognition for its unique ability to combine the best of display design, state-of-the-art technology, and compelling digital content, to deliver a retail-marketing product like no other.

As the founder of OUTFORM, I led the company through the initial phases of its operations and is responsible for the development of new sales channels in various regions around the globe, logistics and supply chain, development, sales, and finance.

OUTFORM operates in several cities around the world like Miami, London, Sao Paulo, Tel Aviv, China, India and more. OUTFORM’s is the leading experience innovation agency working with some of the world largest brands.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Establishing offices worldwide was a challenge on how to create a company culture with people all over the world, in different time zones, different language, different cultures etc.

Alright – so let’s talk business. Tell us about Outform Inc. – what should we know?
Outform is very quince business as we operate bot as innovation agency and manufacture. We do everything from ideation, design, engineering, prototyping to scaled production. We do it for some of the world largest brands which include Apple, Google, Absolut Vodka and many more.

Most other companies just provide sections of the value chain while Outform provides soup to nuts approach.

Is there a characteristic or quality that you feel is essential to success?
Dare to innovate. This is our company DNA and we constantly raising the bar in shopper marketing and experience innovation.

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