Today we’d like to introduce you to Ashley Rudnick.
Ashley, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started out working with the largest hospitality and Entertainment Company in the world, The Walt Disney Company. I performed in several Disney shows as a singer and actress, and eventually branched out into creative marketing and directing. Disney taught me the most important lessons about hospitality, marketing, and building a brand that told a story. Everything is about the guest experience. I met my husband (Chad Rudnick, M.D.) who was working with Miami Children’s Hospital in a busy clinical setting. When we became parents, we realized that there had to be a better way to do pediatrics. We worked together to develop a concept of pediatric care that blends old-fashioned service with the most modern medicine. We eliminated the middle man (insurance companies), and built a brand that was all about our VIPs (Very Important Patients). With my Disney hospitality training, and Chad’s pediatric training as a board-certified, Miami Children’s Hospital trained Pediatrician, we were able to develop the concept of Boca VIPediatrics, an all-inclusive membership-based pediatric office, where parents could email, text, or call their pediatrician 24/7. Our smaller patient-base allows us to make house calls, offer zero wait times for office visits, and bring old-fashioned “Disney-style” hospitality to pediatric healthcare.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
One of the challenges was educating and encouraging the community to “think outside the box” from the traditional healthcare model. Think of car insurance. Quick, simple fixes like an oil change don’t need to go through your insurance. Why? Because if every little thing went through your insurance, premiums would be much higher than they need to be. Healthcare should be no different. Insurance should only be used for “big things,” like labs, prescriptions, hospitalizations, etc. For primary care, quick visits and questions for the doctor shouldn’t have to go through your health insurance company.
By cutting out the insurance companies from primary care, we can offer an affordable all-inclusive monthly payment for patients/parents to be able to access their pediatrician via phone, text, and email, and include all well visits and sick visits to our office. Some call it concierge care, some call it direct primary care, we call it a membership model of care, and similar to a health club membership, there is an annual or monthly membership fee for all-inclusive 24/7 pediatric care.
Once we were able to get some savvy parents to “think outside the box” with us, the word of mouth spread rapidly throughout the community to the point where we had to open a waiting list to get a spot at Boca VIPediatrics. Why waiting lists? Because we value small-town, personalized care. If we took thousands of patients, we wouldn’t be able to deliver our promise to our VIPs. So we choose to cap our patient base in each age group in order to provide true 24/7 access and no wait times.
We’d love to hear more about your business.
The hallmark of our practice is that our VIPs essentially have “their pediatrician in their pocket.” With 24/7 access to reach the pediatrician by phone, text, or email, parents can reach out directly to the doctor that knows their child best. Our extremely limited patient base allows our office to offer longer appointments, zero wait time, virtual visits, and even house calls. Every member of our practice becomes like second family, and we truly know our patients and their health history like the back of our hand. This style of ultra-personalized and accessible care within a medical home allows us to monitor the health and wellness of our patients closely, allowing for early intervention and treatment when needed. This style of care helps get children better, faster when they are sick, and keeps parents stress-free because they know they can reach their pediatrician quickly and directly anytime of the day or night.
Think of our office as the “Disney World” of pediatric care. Your family is going to be taken care of on a new level when you’re a VIP with Boca VIPediatrics. It’s that small town, personalized service that is missing from healthcare these days combined with the absolute coolest telemedicine and the one-in-a-million type doctors that truly become part of your family.
What were you like growing up?
For as long as I can remember, I’ve always been an entrepreneur. I started my first entertainment and marketing company, Think Pink Entertainment, when I was 21 years old. I strongly believe that the best kind of job is the one that you create yourself.
Contact Info:
- Address: 5458 Town Center Road, Suite 13
Boca Raton, FL 33486 - Website: www.BocaVIPediatrics.com
- Phone: 561-923-9635
- Instagram: instagram.com/BocaVIPediatrics
- Facebook: www.facebook.com/BocaVIPediatrics
- Twitter: www.twitter.com/Peds_Doc
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