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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Andres Estevez

One of the biggest lies in the cycling industry is that “more” always means “better.” More dealers, more models, more promotions — but that approach often hurts the rider most. Too many brands chase growth by flooding the market and pushing volume onto shops, rather than focusing on what actually serves the customer. Read more>>

Jojo Tesini

In photography and in art, especially. Popularity dictates talent a good amount of the time. Not always, but especially with social media being what it is. The following can put some people in positions where more talented people sometimes deserve to be. Read more>>

Jeanette Miranda

That woman have to do it all alone. That success means constant hustle. That community is just another “networking event.” We’ve been conditioned to believe that strength looks like independence, when in reality, true strength is interdependence — it’s community. It’s sisterhood. Read more>>

Sofia Avila

That fashion can be “sustainable” while still chasing speed, volume, and constant newness. The truth is, fashion remains one of the most polluting industries in the world, and it’s easy to forget that when everything looks beautiful on the surface. Read more>>

Justin Benson

That fashion has to follow trends, stay neutral, or come with a high price tag. I think that’s a lie. Clothing should be about self-expression—bright, bold, and full of life. What you wear should make you feel something, not just fit in. At Wanderlust, we believe in color, creativity, and accessibility. Read more>>

Michael Gaspari

Wow, I have a ton to say on this. I think the music industry that I am a part of sadly views any living breathing human that is part of it as expendable. When a beloved artist passed away, fans would mourn the loss of someone who brought them joy. Musicians would mourn the loss of an inspiration. Today, the industry sees dollar signs. Read more>>

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