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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Ferial Youakim

So many believe that success comes from wearing the right clothes, following trends, or looking “perfect.” But true image isn’t about perfection, it’s about authenticity. I’ve seen too many professionals focus on the surface while missing the deeper truth: when you help someone discover who they are on the inside, their values, energy, and essence, the outside naturally transforms. Read more >>>

Andrea Garcia

One of the biggest líes or misconception in the beauty industry is that success comes from competition, from comparing yourself, doing what everyone else is doing, or trying to be “better” than the person next to you. I don’t believe in that. If you’re truly good at what you do, and you show up authentically, competition doesn’t exist. Read more >>>

IGNACIO GANA

I think one of the biggest mistakes of the industry—especially social media, which has become the clearest example of what people believe they should follow—is the obsession with speed. Everything you see in publishing, television, advertising, it’s all about making things fast, faster, always rushing. And somehow, that has been made desirable. For me, it’s the opposite. I love to walk slowly. Read more >>>

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