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What do you think is misunderstood about your business?

People love to make assumptions about what your job or business is like. But often the reality is completely different. Every business has a story outsiders don’t fully grasp—the unseen effort, the misconceptions, the truths behind the polished surface. We asked some folks we admire to share what they wish people understood about their work—and the responses might surprise you.

Michael Berg

One of the biggest misunderstandings within the music industry is how the back-end royalties work and how to properly collect them. There are many different societies and organizations that you must be affiliated with to ensure you are collecting all over the different royalties: in many cases only one or two of these income streams are being properly collected. Read more >>>

Khrystyna Malaniuk

Many people think trichology is only about beauty treatments or styling, but in reality it’s a science-based field that studies the health of the scalp and hair. Another misconception is that we only deal with hair loss, when in fact we treat a wide range of conditions like seborrheic dermatitis, fragile hair, and scalp disorders. Read more >>>

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