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Hidden Gems: Meet Diana Vargas of DIANA VARGAS PRESS

Today we’d like to introduce you to Diana Vargas

Hi Diana, we’d love for you to start by introducing yourself.
My name is DIANA VARGAS, publicist, graduated from the University of Santiago de Cali (Colombia), specialized in public relations in the positioning of artists in Colombia. Press Manager with experience in the development of strategic advertising plans for the promotion and dissemination of musical artists. I have worked for very important artists in the world of music.

My career began in 2009, I started working as a reporter for a very famous radio station in Cali – Colombia, called Rumba St, which at that time was dedicated to the dissemination of urban music (reggaeton), there I met to many people in this musical genre and that was when I decided to dedicate myself to what I was really passionate about, which was public relations.

I started working with growing artists in the city, and thanks to the recognition of my work, I started working with national level artists like Maluma in the promotion plan at the beginning of his career and which would make him known (I did his first tour of media in Cali city and we worked for several years on his radio positioning), I also worked with renowned artists such as Baby Rasta & Gringo, Reykon, Fuego, Andy Rivera, among others.

I then dedicated myself to doing nationally successful media tours with developing artists and worked many time as tour manager. But I wanted to expand my professional career so I decided to settle in the city of Miami. Currently I continue working as a public relations professional in Miami and Colombia, and I am involved in other businesses such as real estate and event development in Miami.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Starting my career from scratch in the United States has been a difficult path because it is a very competitive career where there are already many renowned publicists. However, I always seek to work with growing artists of great talent to make myself known and make my way in this very competitive world.

It has not been easy to open doors, but with my personality and confidence in myself, I have always found ways to create lasting relationships in the world of communications, in my country and in Miami.

We’ve been impressed with DIANA VARGAS PRESS, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
DIANA VARGAS PRESS, is a Public Relations Agency, directed by Diana Vargas, Social Communicator, graduated from the Santiago de Cali University. specialized in free press and public relations (PR) for the positioning of artists in Colombia.

Diana Vargas Press Agency has worked for highly relevant artists in the world of music for more than 10 years and provides services in Colombia and the city of Miami with alliances in some Latin American countries.

SERVICES
MIAMI – COLOMBIA MEDIA TOUR
DISSEMINATION IN THE MEDIA AND ALTERNATIVE MEDIA
PRESS CONFERENCES
LAUNCHING AND ADVERTISING CAMPAIGNS
PRESS RELEASES / MUSIC PRESS RELEASE
PRESS KITS
STRATEGIC PROMOTION PLANS MIAMI – LATAM
ADVERTISING ADVICE
ADVERTISING ALLIANCES

We’d love to hear about any fond memories you have from when you were growing up?
Music has always given me all my most beautiful memories, growing up in Colombia surrounded by typical music that every time it plays takes me to the streets of my neighborhood, sharing and playing with children in December or holidays, and doing musical events at my school in Cali.

Contact Info:

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