Today we’d like to introduce you to Gio Punzo and Antonio Calderon.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
The beginnings of Streann Media trace back six years, when the paths of Giovanni “Gio” Punzo and Antonio Calderon crossed during their roles with disruptive technology provider LiveU. Around this time, Netflix’s new media content business model was just emerging, and the pair of innovators discovered firsthand the struggles that other content providers were having making the shift to digital and then to streaming content. Knowing that these other providers would soon be forced to follow the Netflix model to save their businesses, they sought a new solution – and Streann Media was the result.
Has it been a smooth road?
“Consumers have already decided that the Netflix model is the way Media will to be watched but Radio and TV stations, the actual groups are still struggling with digital transformation. We spend most of our time teaching prospects and customers the benefits of distributing their content to digital and to follow the consumer behaviour, so they can create the right content for their users. The truth is that the content people watch is not on TV anymore,” Punzo said.
We’d love to hear more about your business.
“We are here to rescue the broadcast industry,” said Calderon, Streann’s CTO. “Thanks to our technology, our customers are building next-generation digital networks, their own version of Facebook, Netflix, etc. With our technology our customers are finally really engaging with end users and most importantly they are monetizing in digital,” added Punzo, CEO.
How does a TV station or radio station make money? Selling advertising. While traditional advertising spending is down and it’s boring; digital ad spending is up and can be more engaging, said the co-founders, who previously worked in the broadcast industry. “We built a digital ads technology that can increase digital ads revenue times 10. Our customers create campaigns like Facebook Ads Manager but the ads are in their own digital networks. Content providers are in control,” Punzo said.
Game shows and contests are ways a radio or TV station can engage their audiences. So, Streann created a new feature in the platform for content providers to create contests on mobile with cash rewards, such as for video selfie-ads. “Already customers like TCS Digital in Central America, Actualidad Radio in Florida, Cariflix in the Caribbean, Iriejam in New York and Puravida in Costa Rica are using our new inventions and engaging with their customers,” said Punzo. “The results have been great – new user generated content, real testimonials, real storytelling.”
Streann’s technology is being used in 141 countries touching millions of people with local live and video on-demand content. Customers such as VOSTV, EXA, Radiorama, Winter Channel and Radio Disney are a few more of the 160-plus digital networks that use Streann’s technologies, Punzo and Calderon said.
Is our city a good place to do what you do?
Miami is the perfect location for us because more than 70% of our customers are radio stations and TV broadcasted from Latin America, the TOP 5 in each of their territory or market segment.
Contact Info:
- Address: 3250 NE 1ST AV SUITE 305 MIAMI FL 33137
- Website: http://streann.com/
- Phone: 18667066247
- Email: info@streann.com
- Instagram: https://www.instagram.com/streannmedia/
- Facebook: https://www.facebook.com/streann
- Twitter: https://twitter.com/StreannMedia
Image Credit:
Antonio and Gio
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