Today we’d like to introduce you to Danny Fam.
Hi Danny, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
My name is Danny Fam; I am a Health & Fitness Professional based out of Fort Lauderdale, Florida with a bachelor’s degree in Exercise Science & Health Promotion from Florida Atlantic University. With 15+ years of experience, I have actively helped hundreds of adults of all fitness levels in the South Florida community achieve their goals by possessing the knowledge, skills, & abilities necessary to prescribe safe and effective fitness programs through an individualized approach.
I was born and raised in New Jersey, where my passion for sports and exercise emerged. I was always involved in completive sports as a young kid, mainly soccer and baseball. I moved to South Florida at the age of 15 and began my freshman year of high school at Marjory Stoneman Douglas in Parkland, Florida. Throughout my 4 years of high school, I played Varsity Baseball as a Catcher, and my passion for health and fitness grew even more during this time. Immediately after graduating high school, I earned my first Certified Personal Trainer Certification and began working as a Personal Trainer at LA Fitness in Deerfield Beach, FL. Shortly after, I began studying Exercise Science & Health Promotion at Florida Atlantic University in Boca Raton, Florida, and was a store manager at a Nutrition Store. By my sophomore year, I had left LA Fitness and began training independently in a handful of different facilities. By this time, I was fully immersed in the fitness industry. After graduating college with a bachelor’s degree in Exercise Science, I opened my first personal training studio in Pompano Beach, Florida. It was a small 1,000 SF studio sub-leased inside a commercial gym of 20,000 square feet. I built a team of 12 trainers and over 100 active clients. I owned and operated my business here for 8 years and was very successful.
By 2020, my business had been washed away due to the COVID-19 Pandemic losing 90% of our members and staff. I then was forced with the decision to either try and rebuild our studio in Pompano or close that chapter to start a new one. As a risk taker, I decided to fully transition out of Pompano Beach to open a brand-new premium boutique fitness studio in Fort Lauderdale Beach called DFit Training Studio. For the last 10 years, I’ve been in relentless pursuit of applying my knowledge and fully committed to helping others while immersing myself in the fitness industry.
With a brand-new premium health studio designed and developed from the ground up, my focus is on providing our members with the most personalized & memorable fitness experience.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It certainly has not been a smooth road throughout my journey as a Fitness Entrepreneur. The struggle between retaining members and staff was always challenging. Trainers wanted a higher pay rate, and members wanted a lower monthly membership cost, so finding a healthy balance between those components was stressful to say the least. Then came the COVID-19 Pandemic that washed away my entire business, and the struggle to quickly pivot to an online virtual training model was nearly impossible for me to develop. I was always an “in-person” kind of guy and stayed clear of the noise that we see on social media.
During the pandemic, I negotiated my first major deal in leasing a 2,500-square-foot boutique studio in Fort Lauderdale Beach. It took me 2 years to build out my facility from the ground up, and was faced with every obstacle you can imagine. From city permit delays to construction issues/ delays, to virtually not having any income coming in for quite a few months put my back against the wall. I stay focused and persevered through the mayhem, but it certainly was one of the hardest 2 years of my entire life.
As you know, we’re big fans of DFit Training Studio. For our readers who might not be as familiar, what can you tell them about the brand?
DFit Training Studio specializes in functional strength training, corrective exercise, core & stability training and has extensive knowledge in exercise prescription for older populations with chronic diseases, injuries, and health conditions. By applying the science behind exercise and the fundamental components of health & fitness, DFit Studio’s clients feel the benefits of moving, feeling, and living their best life while improving both their physical and mental fitness. Personifying a holistic and personal approach, our mission is to cut through the noise of the modern-day health & fitness industry by utilizing movement as medicine and to empower his clients to create sustainable solutions for long-lasting health, happiness, and confidence.
With a brand-new premium health studio designed and developed from the ground up, our state-of-the-art facility provides our members with the most personalized & memorable fitness experience.
What do you think about happiness?
There are a lot of things that make me happy. Exercising and staying healthy make me happy inside and out. Being a Fitness Entrepreneur makes me happy because I have a deep passion for business as well as helping people achieve their health and fitness goals. I am also a huge family guy so spending time with my family is extremely important for my happiness.
Pricing:
- Private 1-on-1 Training: $110/hr
- Small Group Training: $60/session
- Private Yoga Instruction: $75/hour
Contact Info:
- Website: www.thedfitstudio.com
- Instagram: https://www.instagram.com/dfittrainingstudio/
- Facebook: https://www.facebook.com/DFITFTL
