Today we’d like to introduce you to Jennifer Kassir.
Hi Jennifer, we’d love for you to start by introducing yourself.
My name is Jennifer Kassir. I go by Jenn. I was born on April 11, 1999, and raised in Los Angeles. I’m Lebanese and speak Arabic. I graduated from CSUN in 2021 with a bachelor’s degree in Communication Studies. I’m a content creator with over 4M total followers. My journey with content creation started on YouTube in 2018 and I grew past 100K making reaction videos on Indian movie trailers and music videos, which I enjoyed a lot.
That’s when I got a taste of what it’s like to have a fanbase. I started TikTok back at the beginning of 2020 during Covid so at the very end of 2019 I decided to commit and beginning of 2020 I created 3 TikTok accounts. My main account is @jenniferkassir. My second account is @msbeanieofficial and my third account is @arabjenn. I started with my main at first trying to go viral, there was no branding.
I just wanted to go viral and I did here and there but it wasn’t consistent and there was no niche, it was random. I grew this page to 320K followers and then I stopped pursuing that account to focus on branding my second account. Ms. Beanie is a character I created, a girl who’s not ordinary and lacks social clues. She also tends to act on her intrusive thoughts.
I do crazy content on this account like trying weird food combos or just making POVs interacting with my audience with strange objects and toys, but most of my content is food-related. I also do challenges and skits here and there with friends or my family or public stunts.
I grew this page to 1M followers in just 1 year and now I’m at 3.5M followers 2 years later. Now I’m on my way to making a movie for this character and have a book coming next year. The movie is being written right now by a friend of mine who’s a talented screenwriter, film editor, and director.
My third account is Arab-based. I make videos speaking in Arabic with my mom and my mom now has an account with 500K+ followers @linakassir. I go viral often on my Arab account because I speak Arabic wrong and people in the Middle East find it super funny that I’m a white-washed Arab trying her best to speak Arabic and the content I make is also relatable sometimes.
I grew this page to 750K and still ongoing. I have found massive success just by being authentically myself. I am now balancing making content for all three accounts. I love targeting different demographics. It’s opened many doors for me. I am also making music and have some songs out and a new song coming in October.
Aside from that, I am the co-founder of a skincare line called LA BODIES which is manufactured by us. I have a family company in Los Angeles, we manufacture cosmetics, supplements, OTCs, and haircare. So I’m currently working on that as well. I got to where I am by never giving up, being consistent, writing down my goals, but most importantly having faith and trusting God.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It has NOT been a smooth road. There’s been ups and downs mentally, physically, emotionally, and financially. There’s a lot I can’t talk about but I’d say I was betrayed by a lot of people along the way and had to learn how to be careful who I work with.
Until this day I’m very cautious about who I bring on my team. When it comes to making content, there’s been many times when I doubted myself because of numbers and I struggled a lot with insecurities and comparison. It’s something I’m still working on.
Alright, so let’s switch gears a bit and talk business. What should we know?
I wanted to talk more about my skincare brand LA BODIES. We recently launched 11 products and currently working on launching more products. You can find more on our website labodies.com. Our top selling products are our 24K Gold Antioxidant Face Cream which helps smooth and moisturize the face. It’s an anti-aging product and we have a lot of wonderful anti-aging products.
Our second top-selling product is our blackhead remover peel-off mask. It works so well to remove blackheads and dead skin and it dries pretty fast. Our third top-selling product is our dragon fruit body sugar scrub. it’s a miracle worker. Smells amazing and makes your skin incredibly soft. We manufacture everything in-house in our downtown Los Angeles, Commerce City factory. Our company is called Samson Pharmaceuticals.
We have been operating for over 10 years. We’re most proud of the fact that we make the products ourselves so we have full trust in our line as we put our hearts and souls into every product. Every product is like our baby. We spend a lot of money to ensure the products work and are something people will love. Our products are cruelty-free and a lot of the ingredients we use are very high quality and not easily accessible.
Since we don’t outsource, we can afford to go more pricy with the ingredients so anyone who uses our products, should know that what they’re applying to their skin is so worth it. On top of that, our pricing is super affordable. So not only are people getting high-quality skincare, but they’re getting it at an insanely affordable price. Our slogan is Step into Beauty, Be a Star.
We want to inspire women and men around the world to chase their dreams. We can ensure our products will help people feel good about themselves. If people feel good, they can become more productive and accomplish their goals one day at a time! Let’s succeed together and change the world!
Can you share something surprising about yourself?
Hmmm, interesting question. I feel like I’m an open book usually. But I do keep some stuff to myself. However, there is probably one thing about me that most people don’t ever believe when I tell them. I’ve never had my first kiss and I’m 23 years old. I’d say most people get surprised when I tell them.
Contact Info:
- Website: linktree.com/jenniferkassir
- Instagram: Instagram.com/jenniferkassir @jenniferkassir
