Today we’d like to introduce you to Lauren Newmark, MBA.
Hi Lauren, so excited to have you with us today. What can you tell us about your story?
I knew as a child that I wanted to go into the technology space. I grew up in the Northeast and I am from Philadelphia. After completing college and MBA, I started my career focusing in merchandising & product management for a Fortune 1000 company. I quickly gained exposure to many key areas of the business and learned so much about marketing, finance, budgeting, product allocation, and analytics. I was working crazy hours and absorbing all of the knowledge that I could and tried to figure out how I could combine my passion for technology and consumer goods together. I figured out that eCommerce was the perfect balance between those two things. As my career progressed, I took on management roles with top companies focusing on innovative ways to sell and market their products via the web all the way to complete digital transformations.
Throughout my career, I have successfully built strong Digital and eCommerce Departments utilizing advanced technologies, data analytics, and partnering with technology leaders and web developers to deliver robust and effective solutions. I have extensive experience with identifying trends, creating growth strategies, and the ability to inspire innovation and transform ideas into action. I am an Online Marketing Certified Professional (OMCP) which is a highly regarded certification in the digital field. I have also successfully completed the Duke Digital Media and Marketing Program and received this professional certificate from Duke University. I learned over the years that if you have enough passion and determination nothing will stop you from reaching your goals. As I continued to build my expertise and grow my career, I landed my dream job to lead the Digital Team as the AVP of Digital & eCommerce. When you love what you do, each day is exciting, fun, and full of challenges and I couldn’t be happier.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Digital is a constantly evolving industry, which makes it so intriguing yet challenging. As part of the key way that I have stayed ahead and navigated these obstacles is I have earned my Online Marketing Certified Professional (OMCP) certification. The OMCP is the foremost industry standard and this highly regarded certification requires significant industry expertise and ongoing specialized education within the digital space to maintain. I spend considerable time staying current and studying the latest in the digital field. This has given me a competitive edge and bolstered me to lead digital technological enhancements and cutting-edge digital strategies. My next endeavor is going to be focused on robotics and artificial intelligence (AI), as I believe these technological advancements will transform the industry.
Appreciate you sharing that. What else should we know about what you do?
I am known for always being able to execute. When there are vastly important projects, critical needs, shifting priorities, complex integrations, and time-sensitive demands, I am always ready, quickly develop creative ideas and effectively implement solutions. I have built my reputation on strong communication and consistent delivery with the leadership team. I have a holistic view and I am able to see big picture, set strategy, and know what it takes to drive each project through the finish line. As being in digital is constantly evolving, everything does not always go according to plan, I am very dynamic and able to quickly pivot to successfully achieve results whether that be running last-minute promotions, shifting budget, or creating content on demand. My secret recipe for success is earning trust through being able to consistently deliver results and exceed expectations.
Contact Info:
- Linkedin: http://linkedin.com/in/
laurennewmark
