Today we’d like to introduce you to Patricia Beitler.
Patricia, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My career started in technology with my first job following college graduation at Lucent Technologies. Lucent was, at the time, a global Fortune 500 company. But after my first year, I realized that my true passion was to grow and support companies with building their brand and positioning them in the market. I began developing branding and establishing an online presence for companies, and in 2002 Velocitas was born. I wanted the name of the company to represent my style of doing business: fast-paced, efficient, and always two steps ahead of the game. I discovered it in the Latin dictionary after extensive research and it instantly spoke to me.
At the time, there were few agencies providing full-service, one-stop-shop solutions for digital marketing and branding. I knew I could offer something unique that truly served my clients from a 360-degree marketing perspective. Velocitas became one of the first Miami agencies with the capability to take a company from inception and development to a fully functional, recognizable brand. Over the years, we have worked with startups in Miami and New York that were later sold to global law firms and healthcare organizations. The agency continues to grow in that space, and it is our deep-seated relationships that are the foundation of the company.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Being an entrepreneur is never a smooth road. There are many ups and downs along the way, no matter the industry or entrepreneur’s experience. You need to be resilient and always ready to pivot, persevere, and stay positive in the face of a challenge. We have been able to thrive in many situations, and especially now with COVID-19. We immediately jumped into transforming all of our on-site seminars and events to webinars and began planning essential digital communication strategies for all of our clients in addition to creating topical public relations campaigns that elevate their company and overall marketing initiatives.
Please tell us about Velocitas Interactive Marketing + Public Relations.
We are known for our great work with attorneys, healthcare companies, and startups. We love designing brands from the ground up and rebranding – also known as “brand refreshments.” We have created strategic marketing and public relations campaigns that have garnered placements for our clients with CNN International, The Wall Street Journal, The Miami Herald, Chicago Tribune, Travel + Leisure magazine, and many more. We become an extension of our clients’ team, and in doing so, provide great results with visible ROI.
Most recently, our work has grown to include marketing in the healthcare IT sphere, creating content and campaigns that can expand into multiple product lines. As we continue to grow in this market, it brings me full circle to my original work in information technology. This is something that significantly differentiates us as an agency. Most PR agencies did not start in IT and web development; they later integrate those services due to necessity or do not provide it at all. We are passionate about making a difference for our clients and sharing our skills and experience to help them build their best brands. We work as their partners to make their dreams come to fruition.
Do you look back particularly fondly on any memories from childhood?
One of my favorite childhood memories was spending the summer on the beach with my family. During one trip, I met a family from Costa Rica whose daughters were around my age. When we weren’t playing in the sand, we were making colorful and unique plastic bracelets that I later brought to school and sold, almost like a first small business. There are many things I did in my childhood that I enjoyed that truly showcased my entrepreneurial spirit and love of helping others. I’ve always had a passion for business, and I am appreciative of the opportunity to work on my clients’ businesses – and my own – every day.
Contact Info:
- Address:2222 Ponce de Leon Blvd Miami, FL 33134
- Website: www.velocitas.com
- Phone:305.735.9845
- Email: [email protected]
Suggest a story: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.
