Today we’d like to introduce you to Ravi Jhangimal.
Ravi, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My company RADSWEAR started in the year 2015 with my father, Dipu Jhangimal. It was started as a side venture but now has turned into my primary business. Living in Miami, sunglasses have always been a primary fashion accessory. Prior to this, I was a music producer and was fortunate enough to produce a song for Daddy Yankee. My father and I noticed celebrities would switch out their sunglasses multiple times a day and this is how we came up with the idea to make high quality, affordable, polarized and fashionable line of sunglasses.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Just like with any other business, I have faced both ups and downs. In the beginning, social media was one of our main outlets for sales and building a social media network was a challenge in itself, but with determination, I am lucky to have a good group of followers and now have stores all over Florida carrying my brand. Another challenge I am currently facing and along with many other businesses, is this pandemic. However, I try to come up with ideas i.e., promotions and giveaways to boost sales.
Please tell us about RADSWEAR.
RADS started as an all Wooden sunglasses brand that would float in water. In order to attract a wider audience, we decided to incorporate other materials such as metal and acetate to enhance the wooden concept. As time went on we expanded our collection and introduced a line of only metal and acetate frames. We now carry blue light glasses as screen time has increased during the pandemic. Our collection of sunglasses can be used for not only sun protection but for fashion and sporting activities.
If you had to go back in time and start over, would you have done anything differently?
The name RADS stands for the first initial of each member in my family. R myself, Aarti, my sister, Dipu, my father and Sonia, my mother. They have all been a support system to my business. As well, a big part of my success is due to my beloved wife, Sheena Jhangimal, who has supported my ups and downs during this venture. I greatly appreciate my staff, who continues to work hard and recruit different retail outlets to promote and sell our brand. I am also fortunate to have current NFL and NBA clients like David Njoku, Byron Pringle, Marquez Valdes Scantling and many more who continue to support, wear and buy RADS.
Contact Info:
- Website: www.radswear.com
- Phone: 646-431-5728
- Email: [email protected]
- Instagram: radswear
- Facebook: www.facebook.com/radswear
Image Credit:
Credit for Professional RADS pictures goes to Julian Gomez
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