Today we’d like to introduce you to Omer and Jennifer Horev.
Thanks for sharing your story with us Omer and Jennifer. So, let’s start at the beginning and we can move on from there.
Pura Vida started out as a side passion project for Omer. He wanted a neighborhood spot where he could get his green juice and coffee. Fast forward two years (2014) he meets Jennifer and together they decide to quit their jobs in real estate and pursue this Pura Vida dream full time. We rebranded, redid our menu, introduced all-day breakfast, salads, bowls, and sweet treats. We spent every minute at the South Beach store listening to our customers and creating a space they loved to visit daily.
We received such a positive response from our guests requesting we open in various cities we decided it was time to expand. First Edgewater, then UM Coral Gables, and finally the Design District. Six years later, here we are, working side by side, running a thriving business together. We are humbled to provide jobs for hundreds of families in Miami as well as serve the community with healthy food daily.
Despite the COVID slowing our growth plans, we are still on track to open in Rosemary Square, West Palm Beach, a second South Beach location, Aventura, Fort Lauderdale, and Bay Harbor between now and 2021.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
To say the least, being in the restaurant business is nothing like smooth sailing. Every day brings a new challenge, from food shortages, employees not showing up, angry customers, to now pandemics. Jen and I don’t see things as a problem as rather a challenge. Every day is an exciting new challenge for us.
In addition to the regular restaurant hospitality challenges, working together as a husband and wife can be tricky. We had to learn how to work side by side without overstepping. Omer handles the operations and numbers and Jen is responsible for the design, brand, and marketing. We try to listen and support each other while also staying in our own lanes, as best as we can. It’s been a fun and exciting learning curve with lots of sweat, tears and laughter along the way.
Pura Vida – what should we know? What do you guys do best? What sets you apart from the competition?
Pura Vida is an All Day Cafe serving the Miami community with all-day breakfast, superfood smoothies, acai, juices, salads, bowls, coffee, and sweet treats. We are famous for our all-day breakfast and warm, welcoming vibes. We are extremely proud of the company culture we have created as well as the community of like-minded individuals that value quality and health.
What moment in your career do you look back most fondly on?
Such a tough question! Opening the Design District store. That was an extremely proud moment opening inside the prestigious Miami Design District. I wanted our stores to exceed your expectations and WOW you when entering. So many of our peers joined us for the opening day. It was an incredibly successful store opening.
Contact Info:
- Address: 110 Washington Ave Miami Beach, FL 33139
- Website: puravidamiami.com
- Email: info@puravidamiami.com
- Instagram: https://www.instagram.com/puravidamiami/
- Facebook: https://www.facebook.com/PuraVidaMiami/
- Yelp: https://www.yelp.com/biz/pura-vida-miami-beach-4
Image Credit:
Pura Vida Miami Inc
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