Today we’d like to introduce you to Lorenzo Lee.
Lorenzo, 22 years old, is a dedicated law student, disciplined athlete, passionate animal activist, a helping hand to the community, and a rising entrepreneur. At the age of 19, he won a national championship in the sport of bodybuilding and that’s when his career took off.
Shortly after his major victory, he teamed up with his trainer at the time and they both founded a successful supplement company called ZoneLine Nutrition which has a home base in Miami. Lorenzo, as he is known in the bodybuilding and modeling world, was made CEO of the company and part shareholder. He was involved with putting in the legwork and starting the company from the ground up. In a matter of months, he managed to arrange and finalize negotiations with an FDA registered and NSF laboratory to produce the products.
A product line of 11 top quality products was produced and the labeled bottles were ready for sale in no time. At the same time that the supplement company was being created, Lorenzo was managing his university studies at FIU, personal training clients, modeling for high fashion, helping promote bodybuilding shows with his trainer, and managing Bodies by Marie ladies gym in the evenings. He had a lot on his plate but his discipline and focus have gotten him through the challenges.
After the supplement company was up and running, he decided to sell his shares and finish his university studies.
This choice allowed him to graduate from FIU and go right into law school. He is a dedicated student that is always working on growing his knowledge and improving himself. Some years have gone by since his successful startup venture and he still feels that entrepreneur bug in him. Lorenzo, being the versatile and determined person that he is, has started his second startup company which has been operating for almost a year now. He is the co-founder of Activiv Enterprises, LLC along with his business partner and FIU alumni, Francis Garcia.
Activiv specializes in the creation of product lines in the nutritional supplements and skin care industries. They are the first all-in-house private labeling solutions provider in their industry. The purpose is to eliminate the stress and headache that many business owners and individuals go through when trying to start a product line and trying to figure out where to even start.
Activiv handles everything from formulation to packaging, labeling, target market research, and shipping for the client. They want the client to focus on growing their business and Activiv handles the rest. Activiv even has a referral system for clients looking to protect their intellectual property, for those needing branding and marketing services, and for those needing business consulting. The company works with FDA registered, cGMP, and some NSF certified facilities in order to make sure their clients only get top quality products.
Lorenzo is always passionate about everything that he does. He is the spokesperson for the largest animal sanctuary in the Caribbean, Canitas Sancturay, because of his passion for rescuing animals. Lorenzo also represents MicroScholarships, a non-profit in Miami that specializes in mentoring aspiring entrepreneurs so they can balance their studies and business at the same time. But all of this is still not enough for Lorenzo, last year his father gave him the opportunity to develop the family project that for so many years had been stowed away in the drawer of “forgotten family history”, the patented BathingWell Product Line. This is a project that Lorenzo had literally grown up with. His father came up with the idea when bathing little Lorenzo many years ago.
Lorenzo had slipped in the bathtub and his face was going straight to the faucet. He was lucky enough that his father reacted quickly and placed his hand on the waterspout to prevent Lorenzo from getting seriously hurt. Due to the impact of his face hitting his father’s hand so hard against the faucet, his father thought, “why did the faucet have to be so hard?” As a result, Lorenzo’s face was spared and the idea to create a soft faucet was born. The idea was patented but the product was never manufactured. Lorenzo has now started a company and has been working diligently to finish the first designs and prepare to launch the product in 2018.
BathingWell, the new generation of faucets, product line is a revolutionary, innovative, and patented product line that is created with the safety of your child(ren) in mind. What is being created is a bathtub water spout and knob handle manufactured out of complete soft material. No longer will your child(ren) bathe with hazardous metal or hard plastic faucet and fixtures which can cause serious injury to your child(ren) in a slip and fall accident. BathingWell is being created to prevent serious injury to child(ren) and your loved ones, while they bathe in the comfort of their home. Another benefit to this product is that the soft material allows the product to be shaped and colored in any way imaginable, paving the way for endless design options, which bring luxury and fun to the bathroom.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
This has not been a smooth road at all. One of my first challenges when I started Activiv and BathingWell was learning to balance school and work. When you are taking 5 courses in law school with 2 businesses running at the same time, you really have to learn how to manage your time as effective as possible. Also, my team is very small so I am not able to delegate as much as I would like until I am able to find other hard working individuals that are passionate about my businesses.
When starting any business you always have to figure out how to fund it, grow it, bring in the right team members, what market to target, and so many other things that must be done all at once that make this road a bumpy one. There is not a set book or course to follow when starting a company. You have to make it work as best as you can and never give up.
Activiv Enterprises, LLC. and BathingWell – what should we know? What do you guys do best? What sets you apart from the competition?
I spoke in more detail about this in “my story” but I will elaborate some more. Both of my companies are still making a name for themselves since they are still young. Activiv Enterprises wants to be known as the go-to place for creating innovative products for improving health, athletic performance, weight loss, and beauty. There are so many businesses out there that could benefit from owning their own product because not only does it provide another form of revenue but its one of the best ways to grow your brand. The bigger your brand the more money you make as well so its a win-win situation if you think about the long-term benefit.
What really sets Activiv apart from other similar service providers is our all-in-house service. When I was creating my first supplement company it was hard to find a manufacturer that would guide you through the process and connect you to the right service providers for intellectual property, marketing, and other services that a business needs in order to sell the product they are creating. A lot of manufacturers make the product for you, deliver the product to your door, and then your own your own. This is not a very effective way to make sure that client keeps on ordering from you and increases their orders. There is so much more than making a product, packing it, and delivering it. Activiv wants to do more for our clients. We want to provide a complete service so we can focus on re-orders and not just getting selling to anyone. This allows us to dedicate more time to each one of our clients and be more exclusive.
BathingWell is growing rather quickly. Soon we will be ready to launch our first product and start making our bathtubs safer. What we are creating is a bathtub waterspout and knob handle made out of complete soft material. This is not a cover or anything cheap. Our faucets are designed in a way to bring safety, luxury, and fun into our bathroom. Our soft material allows our product to be produced without sharp edges, with a soft and smooth feel, in color, with aesthetic, and in all sorts of designs imaginable. The utility patent that we hold has allowed us to create our own market for this innovation since no one else is able to produce anything similar for the time being. This allows us to focus fully on our product and pave the way for “the new generation of faucets.”
What is “success” or “successful” for you?
Success is a word that can be defined in many different ways. Its one of those words that I don’t believe can ever have a set definition because a lot of people define it and see it differently. One culture will view success one way while another will view it in a totally different way. Success to some people in America may be graduating college and having a degree. To others, it may be even more than that, like becoming a billionaire and having lots of material things. Some see success in missionary works and helping out as much people in need as possible even if it means putting their life and enjoyment at stake. I think it all depends on your viewpoint of the world and status quo.
My viewpoint of success is constantly educating myself and putting my knowledge to work so that I can bring my ideas to life via companies and products designed for the improvement of human life and economic growth for our communities. With my gift for innovation and leadership I know I will be able to reach great success and help others on a mass scale. Exactly fulfilling my purpose in life will equal success to me.
Contact Info:
- Website: www.activiv.com
- Email: lorenzo@activiv.com
- Facebook: https://www.facebook.com/activiv/
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