Today we’d like to introduce you to Cadizsh Norford.
Cadizsh, please share your story with us. How did you get to where you are today?
I’ve always had a love for fitness – since the age of nine, you could find me doing push-ups and sit-ups in my room. Health and well-being for me started as an escape, a way to disconnect from the everyday chaos and focus on something that not only helped me and my health but made me happy. Working out was a space where I felt comfortable yet challenged every time. I was eager to beat yesterday’s challenges and watch myself get stronger, for I knew it would pay off one day. Although I had/have many interests and hobbies, I knew fitness/health would be the forefront of my life and career. Through my time playing high school and collegiate football I swore my destiny was to go pro, however, through time, the politics and short term riches for the destruction of my body was not something I saw longevity with. I didn’t work countless hours in the gym to only tear it down on the field. Senior year in high school I met my now girlfriend Chelsea. Quickly, I was off to play football in Buffalo, NY while studying exercise + kinesiology and she was going to a school in Oneonta, NY for biology. The long distance was rough, so we decided to transfer to a school we could go to together – Akron OH. Unfortunately, my financial aid wasn’t enough to keep me afloat so I had to pause going to school after two years. I promised Chelsea I would stick it out for the year and a half she had remaining but told her once she graduated, we needed to move somewhere where I could maximize my talents in the fitness industry, whatever that may be. Flash forward a couple of years and we were packing up our little Mazda 3 and headed for Miami!
Miami brought a lot – a lot of learning, frustration, adapting, growth, opportunity, exposure, and success – in that order lol! Within the first month of moving to Miami, I enrolled in a certification program with NASM to become a certified personal trainer. Once I had that, the opportunities seemed endless! I quickly became a PT at a few gyms in the Miami and sunny isles area. From there, I received my assisted stretch therapy certification to be able to widen my talents and services for my clients. I also wanted to tap into recovery as it quickly started to sweep the market. Not only was getting fit the thing to do, but focusing on your recovery pre and post work out. I again wanted to again further my knowledge. Bringing you to October 2019, I became a group fitness instructor for exhale where I teach HIIT at their downtown and south beach locations. All of these accomplishments on the forefront allowed me to create my real dream in the background. Mind Muscle Motivation is a health and wellness brand providing motivational insight on how fitness can help overcome any personal struggle. MMM will soon have its own app where 12-week online coaching programs will be housed. One time and subscription-based fitness/ nutrition e guides and live virtual HIIT KICKSWEAT classes will also be accessible via the MMMapp. MMM provides 1 on 1 PT and assisted stretch therapy sessions to people in the Miami area per appointment. MMM is a ClassPass partner providing our HIIT KICKSWEAT class virtually via zoom.
Has it been a smooth road?
The main struggle I’ve had is running into those who are more knowledgeable, deceptively choosing to misguide, or not guide at all, those who are ‘less informed’ or have less knowledge than them. I’ve learned the best teacher is personal trial and error while learning through not only other’s successes but their mistakes too. Through my many trials and errors, I’ve learned to appreciate the necessary skills that I’ve acquired throughout my career. My battles and struggles have built character and personality that many can relate to- helping me build a great business report.
So, as you know, we’re impressed with Mind Muscle Motivation – tell our readers more, for example what you’re most proud of and what sets you apart from others.
Mind Muscle Motivation is a health and wellness brand providing motivational insight on how fitness can help overcome any personal struggle. Cadizsh (aka Mr KICKSWEAT) is a licensed Personal Trainer, Group Fitness Instructor, and Assisted Stretch Therapist from the National Academy of Sports Medicine, providing 12 week personalized online fitness + mobility coaching programs. Occasionally you can catch him one on one personal training, practicing assisted stretch therapy sessions, or teaching his HIIT KICKSWEAT class virtually. Chelsea has a BA in biology from The University of Akron, 4+ years of marketing/creative experience and a 55+ lbs weight loss journey that has led her to create the voice MMMsquad distributes each day.
Whether you are someone working hard, long shifts, a dedicated athlete, or an everyday weekend go-er- MMM provides a well-structured routine and approach on increasing our client’s athletic performance. The MMMsquad not only lives the lifestyle but practices what they preach, kicking determination and hard work into high gear! We are most proud of the name and meaning behind our brand. Chelsea and I bring a dual-headed approach to our business- mental and physical strength which resembles the Mind and Muscle words in our name. We believe that whatever strengths you have, you must have the Motivation, the final word in our name, to utilize them! Our mantra is Inspire. Motivate. Create habit. We want our squad to be inspired, motivated, and eventually create habit for the long term where they, too, can begin to inspire and motivate others! The combination of both fitness and recovery within the MMM brand is something else we’re very proud of because it really helps us guide our MMMsquad members throughout their entire well-being journey.
Let’s touch on your thoughts about our city – what do you like the most and least?
I truly enjoy the opportunity Miami brings. I was raised in upstate NY, specifically, Rochester, where I would have never been able to be exposed to the people, and opportunities Miami has brought me. I also enjoy how easy it is to network with like-minded people- there is always some sort of event going on. Because Miami is such go go go city and because a lot of people are out here trying to make it, you run into many with their guard up. Not that that’s a bad thing, I actually too have had to build one myself, but it can make it difficult for people to trust you when you are legitimate being in a pool of illegitimacy. This is a positive within itself though because when people do meet me and the MMM brand, they feel safe, comfortable, and at home.
Contact Info:
- Website: mmmsquad.com
- Email: cnoford@mmmsquad.com
- Instagram: @mindmusclemotivation
- Other: https://classpass.com/studios/mind-muscle-motivation-cadizsh-norford-miami
Image Credit:
Chelsea takes my photos. @crae_visuals
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